"Omiyage" (gifts) are gifts for those you only see occasionally or for gourmets. Choosing a gift while considering the recipient's preferences and reactions is an essential annual ritual before the holiday season. FASHION HEADLINE presents a special summer gift feature, introducing five sweets with cute, retro packaging that will delight you the moment you see them. Even if you're used to bringing your usual gifts, why not try something different this year? Brandy cake is one of those sweets whose deliciousness you only appreciate as an adult. The "Classic Brandy Cake" (290g, 2,500 yen; best-by date: approximately 120 days at room temperature), available exclusively at Shiseido Parlour's Ginza flagship store, is a fragrant and rich treat made with VSOP cognac, said to be Emperor Napoleon's favorite, brandy, and wasanbon sugar. The delicate, moist sponge cake and the aroma of aged cognac that hits your nose the moment you put it in your mouth create a sophisticated taste.
The fluffy pound cake is infused with the aroma of cognac.
The Ginza flagship store's exclusive shopping bag and packaging for Western confectioneries, including the "Classic Brandy Cake," were designed by renowned graphic designer Masayoshi Nakajo, who also serves as art director for Shiseido's corporate culture magazine, "Hanatsubaki." In 2011, the packaging for the limited edition products sold at the Ginza flagship store was renewed, and based on the concept of "retro-modern," it was designed with a "drop curtain" motif, likening the Shiseido Parlour in Ginza, where fashionable men and women come and go, to a stage. The wrapping paper, handy bag, and packaging all feature the "Tokyo, Ginza 8-chome" logo, which conveys the meaning that the products are unique to this place.
Packaging designed by graphic designer Masayoshi Nakajo
The packaging for the Classic Brandy Cake, featuring an illustration of a girl on a box made of washi paper, is said to convey the message, "It may be a little extravagant, but please share it with your sister or friends." This gift, combining the sophisticated flavor of the brandy cake, the stylish and modern Ginza-inspired packaging, and the special feel that can only be found at the Ginza flagship store, is sure to make anyone feel proud.
【Classic Brandy Cake】
Only available at Shiseido Parlour Ginza Flagship Store
Address: 1F, Tokyo Ginza Shiseido Building, 8-8-3 Ginza, Chuo-ku, Tokyo
●See more other gifts
The fluffy pound cake is infused with the aroma of cognac.
The Ginza flagship store's exclusive shopping bag and packaging for Western confectioneries, including the "Classic Brandy Cake," were designed by renowned graphic designer Masayoshi Nakajo, who also serves as art director for Shiseido's corporate culture magazine, "Hanatsubaki." In 2011, the packaging for the limited edition products sold at the Ginza flagship store was renewed, and based on the concept of "retro-modern," it was designed with a "drop curtain" motif, likening the Shiseido Parlour in Ginza, where fashionable men and women come and go, to a stage. The wrapping paper, handy bag, and packaging all feature the "Tokyo, Ginza 8-chome" logo, which conveys the meaning that the products are unique to this place.
Packaging designed by graphic designer Masayoshi Nakajo
The packaging for the Classic Brandy Cake, featuring an illustration of a girl on a box made of washi paper, is said to convey the message, "It may be a little extravagant, but please share it with your sister or friends." This gift, combining the sophisticated flavor of the brandy cake, the stylish and modern Ginza-inspired packaging, and the special feel that can only be found at the Ginza flagship store, is sure to make anyone feel proud.
【Classic Brandy Cake】
Only available at Shiseido Parlour Ginza Flagship Store
Address: 1F, Tokyo Ginza Shiseido Building, 8-8-3 Ginza, Chuo-ku, Tokyo
●See more other gifts
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