What souvenirs would be appreciated by someone you haven't seen in a while, whether you're visiting home or traveling? What would be a good small gift for a close friend? In response to such requests, the Isetan Shinjuku Main Building's basement floor will be hosting a "Souvenir" fair featuring thoughtful, slightly luxurious, and delicious treats. FASHION HEADLINE will be introducing recommended "gifts" for various occasions in a three-part series. Of course, buying one for yourself is also a great way to feel the arrival of summer.




For those who tend to choose classic gifts from long-established stores, we recommend souvenirs that will wow you the moment you open the box and inspire your excitement. We've picked out five cute and refreshing items to introduce.




This assortment of five kinds of dried fruit is perfect for women who like to sample a little bit of everything. Made with rare fruits like watermelon, these dried fruits have a cute cross-section, and paired with cream cheese makes a colorful appetizer. Packaged in a summery goldfish design, they're a perfect seasonal treat!




This adorable "Oyatsu Bento" (Snack Bento) assortment of baked goods and tea includes baked goods such as feinanciers and meringues from Pâtisserie Kihachi, along with two types of tea selected by Susumu Onishi of . This set offers two delights: the impact you'll experience when you open the box and the chance to compare recommended baked goods.

Ameya Eitaro Summer TEMIYAGE ~SHINJUKU~

(¥1,350 including tax, exclusive to Isetan Shinjuku)

This set brings together Ameya Eitaro's most popular treats, combining Sweet Lip, a lip gloss-like syrup made from honey candy, with the crunchy texture of candy sticks. Drizzle Sweet Lip over ice cream or tea for a summery feel. The individually wrapped pieces of candy are great for carrying around, making them a great gift for friends.

Kyoto / UCHU wagashi mint

(¥1,501 including tax, limited to 100 pieces)

These dried sweets contain penguin-shaped wasanbon rice crackers and mint-flavored amber sugar inspired by drifting ice. Their sophisticated design and distinctively Japanese flavor make them a popular souvenir for foreign visitors. Apparently, opening the box after returning home brings back memories of Japan.

Akasaka Matsubaya Summer Limited Edition Ryotei Gonomi Assortment

(Includes 4 types of sesame tofu and 2 types of mizu yokan / ¥2,700 including tax, exclusive to Isetan Mitsukoshi, limited to 200 units)

This set, packed in a wooden box, lets you enjoy the flavors of an Akasaka ryokan restaurant in the comfort of your own home. It includes sesame tofu in flavors such as edamame and pumpkin, and mizu yokan made with Uji matcha from Kyoto Prefecture and adzuki beans from Hokkaido. The sesame tofu is best enjoyed with the fragrant yuzu miso that comes with it. Its long shelf life of about six months means it can be enjoyed any time of the year, which is another reason for its popularity.

辻あい子