Saint Frère has acquired the import and sales rights for the French fashion accessory brand MYSUELLY. in Japan. Sales will begin with the 2015 Spring/Summer collection.
The brand aims to have its products stocked in approximately 30 major department stores and specialty shops in Japan, achieving sales of 200 to 300 million yen in the first year and 700 million yen three years later. The target price range is expected to be 60,000 to 100,000 yen. Similar to Parisian department stores Bon Marché, Printemps, and Galeries Lafayette, the brand plans to have corners in department stores in Tokyo and other major cities. It aims to open its first boutique in the heart of Saint-Germain-des-Prés by the end of 2014 and a street-level store in Tokyo as well.
MYSUELLY. is an accessories brand founded by two women, Geraldine Cohen and Adelaide Salvi. Crafted in Portugal using Italian leather, the brand offers a Parisian style for independent women. Its iconic U-shaped hooks, bar clasps, and M-shaped buckles. The brand released its first bag collection inspired by women of the 1950s in 2009, followed by a shoe collection in 2011 Autumn/Winter. In 2012 Autumn/Winter, it launched an online store. In Japan, the brand's products are available at TOMORROWLAND and VIA BUS STOP.