ITOCHU Corporation has acquired exclusive import and sales rights for the Italian luxury brands Ermanno Scervino and Scervino Street in the Japanese market. Sales will begin in the Spring/Summer 2014 season through its group subsidiary, Coronet.
Targeting men and women in their 30s and 40s, the brand will open flagship stores in Ginza or Omotesando, as well as shop-in-shops within department stores. The company aims to achieve retail sales of 3 billion yen for both brands within three years. The main price ranges are suits from 180,000 to 330,000 yen, pants from 50,000 to 130,000 yen, dresses from 70,000 to 220,000 yen, and knitwear from 50,000 to 160,000 yen.
The Ermanno Scervino Group was founded in 2000 by creative designers Ermanno and Toni Scervino as Maison Ermanno Scervino. The brand's philosophy is a fusion of innovative materials and the traditional techniques of "sartoriale," artisans who excel in modeling. The brand is available in 42 monobrand shops and over 500 select shops worldwide. Since 2002, the brand has opened an atelier in Florence with 300 employees and technicians, and now employs 1,500 people across Italy, adhering to the "Made in Italy" philosophy. The 1,200-square-meter showroom, which opened in Milan in 2008, offers a wide range of products, from men's and women's collections to accessories, juniors' wear, underwear, and beachwear.