
The Japanese version of "T Magazine" (officially known as The New York Times Style Magazine), first published by The New York Times Company in 2004, will be called "T Japan" and will launch on March 25, 2015. Some may question whether a magazine that hasn't even launched yet can be classified as a chronicle. However, since its initial inception in August 2014, its history has been etched in its memory. Therefore, we interviewed Editor-in-Chief Hidemi Uchida, who is currently preparing for its launch. After leaving "Shupuru" after 24 years and working in a new department, the topic of the company's long-standing partnership with the New York Times came up during a meeting with the Asahi Shimbun Company. When Uchida spoke of the greatness of "T Magazine," the conversation turned to the partnership, and a year later, the publication of "T Japan" was confirmed. The contract outlines Asahi Shimbun, which handles publishing, printing, and delivery, and Shueisha, which handles book editing and partial publishing. Shueisha is primarily responsible for creating the magazine's content.
In a press release issued by Shueisha regarding the launch of the magazine, Editor-in-Chief Deborah Nieldman stated the concept of T Magazine, which treats style as a culture, "What interests me most about fashion isn't its superficial decoration. It's the cultural scene, the business behind it, and the craftsmanship that supports it." T Japan Editor-in-Chief Uchida stated, "T Japan respects the intelligence of all its readers. It's an intelligent, entertaining, and beautiful magazine for adults."
The planned print run is 200,000 copies. 160,000 copies will be distributed to Asahi Shimbun readers living in specific areas of the Tokyo metropolitan area, such as Aoyama and Azabu, as well as to 20,000 subscribers of Medical Asahi (a magazine for private practice physicians) and 20,000 users of Shueisha's e-commerce site, Flagship Store, who have the purchasing power to buy fashion. The magazine will also be available in luxury hotels in Tokyo. The magazine is planned to be between 100 and 150 pages long, and while the publisher does not intend to make it too thick, it's possible that the number could increase depending on the advertising content. While this is an extreme example, in the early 2000s, American Vogue's September and March issues exceeded 550 pages, compared to the usual 250 pages including advertising. The highest was 832 pages in the September 2004 issue. The same phenomenon was occurring in Japan at the time with Elle Japon and Vogue Japan (then known as Nippon). This was during the mini-boom period. Editor-in-Chief Uchida envisions the ideal magazine thickness as being thin enough to carry in a tote bag. [6/11 -- Continued: The direction T Magazine is aiming for]


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