In 2015, the magazine will publish four issues—March, May, September, and November—with plans to expand further in the future. As a freelance magazine, its only source of income is advertising. The key to success is choosing a magazine that enhances rather than damages the brand's image and generates a positive response to the products featured. In the past, there were cases where advertisers would place ads based on a patronage-like approach, ignoring circulation and response, but now cost-effectiveness is the primary consideration. In addition to the editor-in-chief's role in enhancing content, trust with advertisers plays a major role. "When I first joined the company, I was assigned to 'non-no,' and I was so reader-conscious that I even corresponded with readers, so I didn't really understand the Paris Fashion Week. And what's the point of seeing clothes I wouldn't even be able to wear?" However, after transferring to SPUR and attending collections, she realized she could read fashion one step ahead, that fashion wasn't all that difficult, and that all she had to do was convey the essence of the collection to readers. This is where she discovered the true joy of fashion magazines.

When asked about T Japan's mission, Editor-in-Chief Uchida replied that it was "a magazine adults want to read," with "quality" and "intelligence" as its keywords. For example, rather than featuring 100 bags, Editor-in-Chief Uchida explained that this meant featuring only three carefully selected items, each of which was compelling and packed with content that could inspire action.

At a certain point, Japanese fashion magazines, while still leaders in the fashion industry, began to shift to a more reader-conscious approach, introducing a wealth of information readers wanted to know with detailed commentary. This was the culture of Japanese fashion magazines, and it became recognized overseas as a successful style. When asked about the true meaning behind T Japan, which stands out from the trend of Japanese fashion magazines, Uchida said, "If we were selling in bookstores, we might have chosen a different approach, but T is a 'book delivered to you,' and we want you to pick it up and read it. Therefore, we felt that we needed to make it a given that articles be worth reading." It feels as though fashion itself is shifting from an era of quantity to an era of quality. "When I interact with people at the NYT, they see fashion as a culture, just like film or art, so both the political and economics reporters are interested in collections. When you want to convey fashion as a culture, your approach naturally changes. Even in investigative articles, we have non-fiction writers spend time researching and writing interviews with new perspectives, or we hire talented photographers to take photos. These unique articles are the driving force behind the magazine's vitality," said Uchida. Half of the editorial content is from Lift (the US edition) and the other half is from the Japanese editorial team. While the fashion featured is primarily for women, Uchida is confident that high-quality articles will appeal to both men and women.

Editor-in-Chief Uchida shyly spoke of how an editor at T Magazine in the home country had told him that he was looking forward to the day when he could publish an article for the Japanese edition, and a gleam shone in the depths of his eyes.

7/11 --Continued on from Figaro Japon, which is celebrating its 25th anniversary.