LA NOSTALGIE, a sweets brand created by Hideki Eto, a former chef patissier at grand maisons, will open a permanent store on the first basement floor of Isetan Shinjuku at 10:00 AM on March 30, 2022.



Infused with a longing for the good old days of simple sweets. Sweet treats that evoke nostalgia.

LA NOSTALGIE is a sister brand of PAYSAGE, a sweets brand created by Hideki Eto, which offers seasonal desserts made with fresh ingredients, as well as the sablé series that sold out every day at Salon du Chocolat 2022, the world's largest chocolate festival. LA NOSTALGIE focuses on traditional sweets, delivering unforgettable, sophisticated flavors in a modest, understated style. The store image and packaging were created by the design studio MOMENT. The vague yet faint memories lingering deep in our hearts are transformed into abstract visuals, expressed in vibrant pastel colors.


Recommended Products Exclusive to Isetan Shinjuku

We offer a lineup of classic baked goods, semi-fresh treats, and fresh sweets made with ingredients that beautifully change with the seasons, making them ideal for gifts. We offer a gentle, refined flavor for traditional sweets. Our lineup highlights the main ingredients, creating flavors that will delight people of all ages and genders. The soft pastel colors make you want to pick them up, and they are perfect for a wide range of uses, from treating yourself to a small gift to a special someone you've always cared for.

Sable Maple Buttermilk
・Sable Maple Buttermilk
These sables have the rich aroma of buttermilk and the gentle sweetness of maple sugar. Made using a method that makes the most of the quality of the ingredients. Enjoy the nostalgic milky flavor.
Product price: 3,564 yen

Top right: Gâteau Nancy, bottom left: Gâteau Marguerite
・Gâteau Nancy (top right photo)
A traditional gateau au chocolat from Nancy, the capital of the Lorraine region in northeastern France. Made with plenty of chocolate and almond powder, it is characterized by its rich, moist and flavorful taste. Cut into pieces to your desired size and enjoy.
Product price: 3,942 yen

・Gâteau Marguerite (bottom left photo)
A baked confectionery shaped like an adorable daisy. The moist dough is made with red berries mixed into a fragrant almond powder dough with the sweet aroma of butter. Cut into pieces to your desired size and enjoy.
Product Price: 3,456 yen

Left: Madeleine Thé Vert, Right: Financier

・Madeleine Thé Vert (photo on the left)
A madeleine with a refreshing aroma that allows you to fully enjoy the flavor of green tea.
(Release date, price to be determined)

・Financier (photo on the right)
A fragrant financier made with burnt butter. The almond powder dough gives it a moist taste.
Product price: 324 yen

Four Sec Series
・About the Four Sec Series
These soft, pastel-colored packages, with a sablé peeking through the window, are available in single units, making them the perfect small gift. We also offer sets of 3 and 6, where you can choose your favorite flavor and have them all packaged in a gift box.
Product price: 918 yen each

・Sablé Lemon Tea
A refreshing lemon tea flavored sablé. Enjoy the crispy dough and the aroma of lemon tea that wafts with every bite.
・Sable Cafe
A fragrant coffee-flavored sable. The crispy dough and aroma of coffee are the perfect complement to baked goods.
・Sable Breton
A Brittany sweet made with butter and Guérande salt. A sable with just the right amount of saltiness that is irresistible.
・Sable Nature
A simple sable that is crispy and crumbly with a hint of salt.
・Sable Chocolate Chip
Chocolate chips are mixed into a moist dough filled with plenty of almond powder and baked.

・Small gift set (3 baked goods boxes)
Choose 3 of your favorite four secs and we will place them in a box.
3,078 yen

・Gift item (box of 6 baked goods)
Choose 6 of your favorite four secs and we will place them in a box.
5,940 yen

Vanille Framboise
・Vanille Framboise
A masterpiece in which the tartness of raspberry, the fruity flavor of cocoa pulp, and the nutty taste of pistachio feuillantine are gently enveloped in a melt-in-the-mouth vanilla mousse.
Product price: 918 yen

Chocolat Passion Orange
・Chocolat Passion Orange
Tart dough is layered with biscuit chocolate and chocolate ganache, and then topped with passion orange mousse. Garnished with dried apricots and orange confit.
Product price: 918 yen


*Prices include consumption tax.
*Ingredients and menu items may change depending on the supply situation.
*All photos are for illustrative purposes only.




◆About Hideki Eto

LA NOSTALGIE Hideki Eto
Born in Tokyo in 1985. Trained at L'OASIS in La Napoule, France, and Villa des Lys in Cannes. After returning to Japan, he gained experience at BEIGE Alain Ducasse TOKYO, and has served as chef patissier at numerous renowned restaurants, including DOMINIQUE BOUCHET TOKYO, SUGALABO, and THIERRY MARX. In December 2020, he was appointed chef patissier at unis, a restaurant in Toranomon, and director patissier at Social Kitchen TORANOMON. At the same time, he launched the sweets brand "PAYSAGE" and will be exhibiting at Salon du Chocolat 2021/2022, one of the world's largest chocolate festivals. "Social Kitchen TORANOMON" occasionally holds dessert courses that showcase the deliciousness of seasonal fruits. As an up-and-coming dessert artisan, he is committed to bringing joy to people and creating special moments.


◆Overview of the Operating Company
・Company Name: Eat Creator Inc.
https://www.ec-corp.jp

Eat Creator Inc. aims to "update society through food" and is committed to developing services that create opportunities for surprise, enjoyment, and discovery for everyone involved with food.

・Headquarters: 5F, 11x8 Koamicho, Nihonbashi, Chuo-ku, Tokyo 103-0016
・Business: Restaurant development and operation, research and development and incubation, and work related to improving food literacy
・Representative Director: Nagasuna Satoshi

◆Contact Information
Eat Creator Inc. Public Relations Department
pr@ec-corp.jp



Click here for company press release details