Pitti Immagine Uomo 87, the world's largest men's fashion trade show, was held in Florence, Italy, from January 13th to 16th. Previously, the event overlapped with London Men's Fashion Week, but this year's schedule was adjusted, resulting in a significant increase in visitors. A total of 24,000 buyers attended, a 15% increase over the same period last year. The number of international buyers was 8,660, an 11% increase over the same period last year. Of these, 851 were Japanese buyers (up 2% from the same period last year), accounting for approximately 10% of all international buyers, placing Japan in first place. Japan surpassed second-place Germany. Like last year, the weather was particularly favorable and warm, filling the aisles of each venue on the first and second days, resulting in a total of 35,000 visitors over the four days. The total number of exhibitors was 1,200 (including women's Pitti W), a significant increase from the previous show. "This increase in exhibitors is a major factor in the increase in visitors this time around, and this Pitti shows that a strong wind is blowing through us," said Raffaello Napoleone, CEO of Pitti Immagine. The men's market is seeing a bright future thanks to an increase in buyers from Italy, Spain, France, Portugal, and other countries where the market has been sluggish due to the prolonged economic downturn. The significant decline in buyers from Russia, which is facing serious economic problems, and Ukraine, where political instability continues, was within the realm of expectation. At a press conference on the first day, it was also announced that the government will support proactive investments, such as the expansion of Florence Airport and improvements to access within the Fortezza da Basso, where the show will be held. From Japan, booths like "IKIJI," a first-time exhibitor from Tokyo's Sumida Ward that produces knitwear, leather, and shirts, and "SUZUSAN," a German brand that produces stoles and knit sweaters using Nagoya's Arimatsu shibori dyeing, were packed with people from the first day. They attracted particular attention from buyers at select European shops, with Vogue Italia and select shops in Florence sharing their stories on social media. The focus on Japanese craftsmanship, combined with the apparent homogenization of materials used by other exhibiting brands, was particularly noteworthy. Also, at the joint booth of six companies—Eminent, GYM, Nagashima Clothing, Flex Japan, Morpho, and Lagrax Shinwa—which exhibited for the second time with the support of the Japan Men's Fashion Association (MFU)—exhibitors were seen beaming with energy, saying, "Last time, we weren't able to secure orders, but this time we received orders from Canada and China, and it was a success."

The fashion snap battle, a Pitti staple, was more intense than ever. However, perhaps because the sartorialists who had supported Pitti from the beginning, anchored by Italian Classico, were feeling a bit tired of the heated atmosphere, they hid in their indoor booths, and instead, the number of camera-toting snappers and bloggers from all over the world walking around the venue's outdoors was noticeably increasing.