RMK, a Japanese makeup artist brand, will celebrate its 25th anniversary in March 2022. To commemorate this, its flagship store, RMK AOYAMA, will be transformed with limited-time displays and content.


Special website URL: https://onlineshop.rmkrmk.com/ja/lp/news-20220224

The interior of the store and the window facing Aoyama-dori will be transformed into a space that reflects the new RMK worldview, created in collaboration with YUKI, who was appointed creative director last year, as well as the new brand statement, "Always You. Always Becoming." Visitors can enjoy trying out limited-edition versions of legendary items like "RMK Makeup Base" and "RMK Liquid Foundation," which were created alongside the brand and have remained beloved for their unchanging translucence without ever changing their formula since their launch. They can also try out all 15 shades of "RMK The Lip Color," a lipstick line celebrating the brand's 25th anniversary (all released on March 4, 2022), all in limited-edition displays. Furthermore, RMK AOYAMA has launched a "Recycle Program." Customers who bring in empty RMK product containers* will receive a free sample. *Some exclusions apply. Customers who spend 2,750 yen or more (tax included) at "RMK AOYAMA" during the pop-up period will also receive a chance to win a capsule toy with a chance to win a popular product sample. Special 25th-anniversary donuts, created in collaboration with Harajuku's popular "GOOD TOWN DOUGHNUTS," will also be available (sold at The LITTLE BAKERY TOKYO). Inside the capsule toys you'll also find a voucher for a collaboration donut! What's more, all customers who purchase will receive a coupon code for free shipping at the RMK official online shop.

We've prepared content that will allow you to enjoy RMK's 25th anniversary and new worldview in a variety of ways.

Limited-time pop-up at RMK AOYAMA
Period: Friday, March 4th, 2022 - Thursday, March 31st, 2022
Address: 1F Ao Building, 3-11-7 Kita-Aoyama, Minato-ku, Tokyo
Opening hours: 11:00 - 20:00
Special website URL: https://onlineshop.rmkrmk.com/en/lp/news-20220224


Contents
・ A display that allows you to experience the world of the new RMK
・ An exhibition of legendary items that have been loved for 25 years
・Exclusive display and touch-up space for the new product "RMK The Lip Color"
・Capsule toys (special offer available only to customers who spend 2,750 yen (tax included) or more)
・Distribution of a free shipping coupon code for use at the official RMK online shop (special offer available only to customers who make a purchase)*1
・Advice from an RMK makeup artist*2
・Recycling program*3
・Online "quick consultation" - no reservation required*3

*1 Distribution period is during the event, and the coupon expiration date is April 30th.
*2 is scheduled to be held every Saturday during the period. Advance reservations are also possible.
*3 is a service that will continue even after the pop-up ends.


RMK x GOOD TOWN DOUGHNUTS Special Collaboration Doughnut



Special collaboration doughnuts commemorating the 25th anniversary of RMK will be available for a limited time at the popular Harajuku store "GOOD TOWN DOUGHNUTS." The fluffy dough is made from Hokkaido wheat fermented with natural yeast and deep-fried in organic vegetable oil, then coated in an exquisitely sweet and sour glaze made from freeze-dried raspberry and hibiscus petal powder. It comes with fresh strawberries and a cookie inspired by lips adorned with "RMK The Lip Color," and is decorated with sparkling gold leaf to celebrate the anniversary. Customers who purchase this donut will also receive a complimentary sample set of RMK base makeup products.




The Little BAKERY Tokyo
Address: 1F Kamos Building, 6-13-6 Jingumae, Shibuya-ku, Tokyo
TEL: 03-6450-5707
Business hours: 10:00 - 19:00
*Business hours may change depending on the COVID-19 situation
Instagram @good_town_doughnuts


■RMK AOYAMA Recycling Program
https://www.rmkrmk.com/news/others/recycling_program_2022/

■RMK Online Counseling
https://onlineshop.rmkrmk.com/news-20201116


RMK New Product Released on Friday, March 4th

■RMK's long-selling base that supports transparency is now available in limited edition packaging


RMK Makeup Base
30mL 4,070 yen (tax included) SPF4
Limited quantity release on Friday, March 4, 2022

■RMK's masterpiece foundation, the origin of natural makeup, now available in limited edition packaging



From top: 102, 201

RMK Liquid Foundation
2 shades available, 30mL, 4,950 yen each (tax included), SPF14 PA++
Limited quantity release from Friday, March 4, 2022

■RMK introduces new lip products to mark its 25th anniversary


RMK The Lip Color
15 shades available, 3,850 yen each (tax included) New release date: Friday, March 4, 2022

RMK Instagram: @rmkofficial
RMK Twitter: @rmkrmk_jp
#RMK #RMK25th

[Publication Credits & Customer Service]
RMK Division Toll-free number: 0120-988-271



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