Isetan Shinjuku will be holding its annual makeup festival, "ISETAN MAKE UP PARTY." This year's theme is "Beauty is BORDERLESS."

Event Date:2022.03.16-03.21
Feb 24, 2022

Isetan Shinjuku will be holding the "Isetan Makeup Party" from March 16th to March 21st, 2022, in the event hall on the 6th floor of the main building. This year's theme, marking the 6th year of the event, is "Beauty is BORDERLESS."

Approximately 30 brands will be gathering to offer special items and pre-sale products for the event. In addition, a "Shared Cosmetics Zone" will be launched for the first time based on the theme, and the "Isetan Mirror Makeup & Cosmetics Limited Shop" will also be opened to commemorate the 10th anniversary of Isetan Mirror.
*The event on Wednesday, March 16th will be a special invitation event for Mitsukoshi Isetan app members.

Spring makeup in the spotlight! Introducing some of the special and pre-sale items

SUQQU> Sea Glass Eyes & Lip Kit 17,050 yen
Signature Color Eyes 113 (actual size), Comfort Lip Fluid Fog 108 (actual size),
Flawless Lip Gloss 110 (actual size), pouch
*Available at Isetan Shinjuku and meeco from Wednesday, March 16th

<AMPLitude>Conspicuous Eyes Limited Collection a EX-06 7,700 yen
*Available at Isetan Shinjuku and meeco on Wednesday, March 16th
*Available at Iwataya Main Store on Wednesday, April 6th


THREE>SP Elements Eye Palette Kit 11,550 yen
Dimensional Vision Eye Palette 102 (actual size), Art Expression Mascara (*), Flat Multi-Case I *You can choose from 6 colors of mascara in stores.
*Available at Isetan Shinjuku and meeco on Wednesday, March 16th
*Available at Niigata Isetan, Shizuoka Isetan, JR Kyoto Isetan, Iwataya Main Store, and Marui Imai Sapporo Main Store on Wednesday, April 6th


Celvoke
Left: Infinity Color Multi-Palette EX02 6,380 yen
Right: Indicate Eyebrow Mascara C EX03 3,080 yen

*Available at Isetan Shinjuku and meeco on Wednesday, March 16th
*Available at Niigata Isetan and Iwataya Main Store on Wednesday, April 6th


Enjoy makeup in a more borderless way. First-time share cosmetics zone launches. Driven by the desire to allow everyone to enjoy makeup, we offer three borderless brands: FIVEISM xtimes; THREE, KANEBO, and BOTCHAN. We offer kits that are easy for even beginners to use cosmetics, as well as gifts tailored to events.


Isetan Miller 10th Anniversary Shop


Isetan Miller is a select shop from Isetan that offers a selection of luxury cosmetics from Japan and abroad, based on the concept of "buy only what you want, when you want, how you want." March 2022 marks the 10th anniversary of the opening of the first store.
To commemorate the 10th anniversary of Isetan Mirror, the "Isetan Mirror Makeup & Cosmetics Limited Shop" will be set up at the venue. Isetan Mirror beauty stylists will provide personalized makeup advice. We will listen to customers' makeup concerns and the look they want to achieve, and offer suggestions across brands, including cosmetics and spring makeup tailored to each individual.
*To make a reservation for the personal makeup advice session: Reservations can be made via the Isetan Mitsukoshi app from 10:00 AM on Wednesday, February 23rd (national holiday).
https://cp.mistore.jp/common/service/miapp/main.html?utm_source=QR&utm_medium=QR&utm_campaign=10_1-2Fkesyouhin_1910_kyoutuu
*We will ask you about the services you would like to receive when you visit the store on the day. *Please contact a member of staff for details. *You may have to wait if it is crowded.


Brands participating in the Isetan Makeup Party
<Clé de Peau Beauté>
.jp/store/shinjuku/shops/beauty/beauty/shopnews_list/beautynews_060.html
*Tom Ford Beauty will only be sold at the Tom Ford Beauty Cosmetics department on the 1st floor of the Main Building. There will be no exhibit in the Event Hall on the 6th floor of the Main Building.


Isetan Makeup Party Event Details
Special invitation event for Isetan Mitsukoshi app members: Wednesday, March 16, 2022
General event period: Thursday, March 17, 2022 – Monday, March 21 (national holiday), 10:00 AM – 8:00 PM [Ends at 6:00 PM on the last day]
Venue: Event Hall, 6th floor, Main Building, Isetan Shinjuku
https://www.mistore.jp/store/shinjuku/shops/beauty/beauty/shopnews_list/beautynews_060.html
*All prices include tax.
*Special items will end once sold out.
*Event details may be changed or canceled due to unforeseen circumstances.



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PR TIMES
  • "Isetan Makeup Party"
  • SUQQU Sea Glass Eyes & Lip Kit, 17,050 yen
  • <Amplitude> Conspicuous Eyes Limited Collection a EX-06 7,700 yen
  • <Three> SP Elements Eye Palette Kit 11,550 yen
  • <Celvoke> Left: Infinity Color Multi-Palette EX02 6,380 yen / Right: Indicate Eyebrow Mascara C EX03 3,080 yen
  • To celebrate the 10th anniversary of Isetan Mirror, the "Isetan Mirror Makeup & Cosmetics Limited Shop" will be opened.
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