FANCY, which has captivated celebrities like Lady Gaga and Ashton Kutcher overseas, has only recently arrived in Japan. In a nutshell, FANCY is like a sophisticated shopping mall, filled with stylish products. It offers exclusive products curated by discerning users.

By following users and brands on FANCY, items they have FANCY'd (liked on Facebook) will appear in your feed. Browse photos like you're window shopping, and tap to FANCY and purchase the products you want. Another unique feature is that you can see the latest trends in each genre at a glance, from interior design to gadgets and fashion. Looking at the photos in the fashion category feels like flipping through a popular fashion magazine.

It's also recommended for those looking for a unique gift for birthdays, anniversaries, and other special occasions. FANCY's group gift feature allows friends to pool their money to purchase a single item, making it easier to spend on a slightly more expensive gift. Also, by giving a FANCY gift card, the recipient can choose any item within that budget. You might even discover something unique, like a hot overseas item not yet available in Japan.

In 1988, Shigesato Itoi coined the famous catchphrase, "I want what I want." People don't know what they want until they see it. They just want what they want. However, online shopping has traditionally been the exact opposite. If you don't know what you want, you can't find or buy it. FANCY brings serendipity to this mundane shopping experience. And all you need is a smartphone, and you can go out anytime.

The FANCY x Isetan collaboration kicks off on October 23rd. During ISETAN DESIGN WEEK, a campaign will be held in which all users who follow the Isetan and FASHION HEADLINE accounts will receive a $10 coupon for FANCY. If you have not yet tried FANCY, why not take this opportunity to experience the world's hottest items?