Quail eggs turned into accessories! A world of reliable craftsmanship and originality -- Masanori Shimizu [Asking the "future" of fashion]

Sending happiness! A final weapon overflowing with love, striking back at a troubled world -- Hazuki Katakai [Asking the "future" of fashion]

The inspiration for the ITS finalist works comes from everyday XXX!? A look into their unique perspectives -- Chinami Tokizawa [Asking the "future" of fashion]

An event focusing on the seven Japanese finalists of the global fashion competition "ITS" will be held at Shinjuku Isetan

Will the future change?! Kyun-kun and others are participating in the fashion x digital "Expo" currently being held at Isetan Shinjuku

YUIMA NAKAZATO will be holding a pop-up at Shinjuku Isetan with the "hologram" he unveiled at Paris Fashion Week

Get your hands on Radiohead's Summer Sonic merchandise early at the pop-up at Shinjuku Isetan! Past tour merchandise also available

A nostalgic space has appeared at Isetan Shinjuku. Memories of summer vacations from "those days" and the world of "Chihiro Iwasaki"

A summer wedding designed by a Tokyo designer! A chance to order a one-of-a-kind dress and candles

A sense of mission to do something unthinkable in the apparel business: Spoken Words Project Designer Masahiro Tobita -- Part 2 [INTERVIEW]

[Asking the "future" of fashion] Bullied kids might be the "strongest" -- Designer Keisuke Yoshida -- 2/2

[Asking the "future" of fashion] The reason why a look that got 2,000 retweets on Twitter was born in an instant -- Designer Keisuke Yoshida -- Part 2

A public bathhouse appears at Isetan Shinjuku!? Public bath x fashion event "TOKYO Kaihoku no Yu" will be held during Golden Week!

Today at 5:30pm, a talk show featuring Anrealage's Kunihiko Morinaga and Peace's Naoki Matayoshi will be held at Shinjuku Isetan

Anrealage opens a flower shop with "invisible flowers" and virtual cherry blossom viewing at Shinjuku Isetan

"Silk Road," a project to discover the possibilities of silk, will be held as a pop-up at Shinjuku Isetan, with Kaela Kimura as the navigator.