"TOKYO NEW BRIDE vol.4," featuring wedding items by young designers from Tokyo, is currently being held at the TOKYO Kaihoku (Tokyo Liberation Zone) on the second floor of the Isetan Shinjuku Main Building. It runs until the 28th. This event, held annually around June bride season, is now in its fourth year. The theme this year is "summer wedding," featuring items made with light and refreshing materials like lace and organza. In addition to dresses and accessories for the bride, who is the center of attention at the wedding, the event also offers dresses for guests, as well as gift envelopes and wedding gifts. Brides are also offered original dresses and jewelry. aacero, which offers custom-made dresses at the same price range as rentals, offers a pattern-order service (starting at 120,000 yen) where you can choose from five styles to create a one-of-a-kind wedding dress. You can create a dress that expresses your individuality. Styles include draped dresses, mini dresses, and lace-top jumpsuits, making them perfect not only for weddings but also for parties. Guests can choose from two fabrics: lace and cotton, with the option to add feathers.

In addition to custom bridal rings, jewelry brand Pierre et Pierre offers engagement rings (starting at 140,000 yen) and wedding rings (starting at 82,000 yen) that combine your and your partner's birthstones. The venue also offers ombré shoes specifically designed for weddings, including summery wedge shoes and flat wedding shoes perfect for walking on the beach.

Furthermore, for wedding guests, Different offers dresses made from cool organza and chiffon. The focus is on guest dresses (starting at 30,000 yen) that are elegant yet glamorous enough to highlight the main character. Furthermore, Somunium's accessories, with their simple geometric designs made from cotton pearls and brass, are suitable for both special occasions and everyday wear.

There will also be a wide selection of gift suggestions for weddings. Toudo will be introducing a seashell trinket case (from 2,500 yen) that can be customized with initials on the inside. The highly designed gift envelopes that were well-received at the previous event are from Otsutsumi. Ten sets of gift envelopes with a pearl tiara motif will be available exclusively at the store. In addition, items essential not only for weddings but also for newlywed life will be on sale, such as warm mugs by Nakamura Yoshimitsu, babouche slippers (from 8,900 yen) selected by gift concierge Mano Tomoko, and handmade cutlery by Cutipol.

During the event, on June 18th from 16:30 to 19:30 and on the 19th from 13:00 to 16:00, there will be a service (for 20,000 yen) where an original welcome candle will be created based on a portrait drawn by a designer from OLGA-goosecandle-.

The buyer in charge commented, "Wedding fashion tends to be styled in a conventional way, but we hope that even in such an occasion, customers will be able to express their own unique individuality. We want customers to enjoy a wedding look that is uniquely their own, with a style that suits their sensibilities."