The truth behind the closure of The Pool Aoyama and what's next? Inside Hiroshi Fujiwara's mind [INTERVIEW] 3/4

Inside the mind of Hiroshi Fujiwara, who created the fictional pool bar "The Pool Shinjuku" at Isetan Department Store [INTERVIEW] 2/4

Why did The Pool Aoyama open at Shinjuku Isetan? Inside Hiroshi Fujiwara's mind [INTERVIEW] 1/4

Pierre Hardy bags pop-up at Shinjuku Isetan, including Japan-exclusive reproduction items

Accessories to brighten up your summer trip. Isetan buyers recommend colored stones and exotic designs.

A return to masculinity: Ferragamo, Brioni and other brands launch pre-fall collections at Isetan Men's

Shinjuku Isetan strengthens rainy season items, including Bon Bon Store umbrellas and non-sticky net tights

Shinjuku Isetan presents new Japanese crafts. Curated by Ash Concept and Jens Jensen.

The creative mindset of not trying to create something new -- "THE" Mizuno Manabu, Nakagawa Jun, Suzuki Keita, Yonezu Yusuke 2/2 [INTERVIEW]

Differentiation has created a doughnut-shaped market. We want consumers to eat the hole -- "THE" Mizuno Manabu, Nakagawa Jun, Suzuki Keita, Yonezu Yusuke 1/2 [INTERVIEW]

A promotion featuring the most classic and highest quality miscellaneous goods selected by "THE" at Isetan Salone in Roppongi

Isetan Shinjuku recreates Phuket luxury hotel "Point Yamu by COMO" in store! Gervasoni furniture also on sale

We asked a buyer at Shinjuku Isetan about the shoes they'd love to buy with their bonus. We also recommend custom-made shoes.

The Pool, designed by Hiroshi Fujiwara, will be a one-week limited pop-up at Isetan Shinjuku. The theme will be kept secret until the day of the event.

Ferragamo launches custom-made men's driving shoes, including personalized engraving

Graph's Bridal Campaign: Renting out a "100 Million Yen Diamond Tiara" for Weddings