High jeweler GRAFF is launching its "Royal Bride Tiara" campaign at seven GRAFF salons nationwide starting in May. The bridal collection offers a wide variety of engagement rings, featuring center stones of various shapes, graceful side stones, and gorgeous motifs. The collection is crafted using high-quality rough stones secured through a strong network of the world's leading diamond mines and meticulously handcrafted by artisans. The campaign offers a special loan of the "Royal Bride Tiara" or a "Diamond Tiara" from the bridal collection to one bride per month among those who purchase the brand's engagement ring. The 100 million yen diamond tiara, the "Royal Bride Tiara," features gracious use of GRAFF's finest diamonds and will be on special display at bridal fairs held at each GRAFF salon. The campaign will be held at Graph Tokyo Salon, as well as seven other stores: Isetan Shinjuku, Takashimaya Nihonbashi, Takashimaya Osaka, Hankyu Umeda, Fukuoka Mitsukoshi, and JR Nagoya Takashimaya. You can participate by filling out the application form provided when you purchase an engagement ring.