Our Beauty Story【 vol.4_ADDICTION × make you smile 】

Addiction launches a new sunscreen color primer containing 91% serum for a fresh, natural skin feel

Addiction's 2021 Summer Collection: Limited Edition Colors Inspired by the Birthstones of the Summer Season

Inspired by the morning dew glistening in a magical early morning garden, ADDICTION's Spring 2021 collection "THE MORNING DEW" has arrived

ADDICTION Creative Director Kanako launches her first base makeup item, "The Glow Stick"

Addiction's 2020 summer collection features a mysterious, sparkling color that expresses the "brilliance of a hidden treasure chest."

Rose-red lips speak for themselves. New lip and eyeshadow products create a casual, fashionable look. [How to make up! --vol.2 Addiction]

New Addiction Spring 2020 cosmetics release: uplifting, colorful limited edition eyeshadows and lipsticks

Addiction releases its 2019 holiday collection, bringing a vibrant party vibe to your look.

To celebrate Addiction's 10th anniversary, we are releasing 10 limited edition compacts packed with popular colors!

Deep Night Smoky Eyes [Summer Blue Makeup Mastery! Vol.3]

The annual cosmetics festival! Introducing the highlights of the "Isetan Makeup Party"

Spring is in full bloom! A collection of new pink cosmetics: vol. 1 [EDITOR'S PICK]

Addiction's summer collection depicts the passionate world of Carmen in a stunning range of colors

Addiction's Spring 2019 collection is themed around La Scala, with a limited-edition dramatic color collection that's as dramatic as an opera.

Shinjuku Isetan's 2018 bestselling cosmetics announced. Trending products and classic favorites included [Makeup Edition]