ADDICTION will release its 2021 summer collection, "THE UNPOLISHED GEM," by creative director KANAKO, in limited quantities from May 21st.

This season's theme is "THE UNPOLISHED GEM" (= "rough gemstone before polishing"), and the brand proposes colors that evoke a sense of depth, derived from the birthstones of the summer season.

"Rough gemstones" have a subtlety that makes them seem a shame to polish, and they contain the same beauty and power as polished gemstones. Perfectly polished skin is not necessarily beautiful, but rather, by facing the "origin of radiance" hidden within each person, we hope to discover our own unique beauty and enjoy makeup while bringing out our individuality. This collection embodies KANAKO's desire to inspire people to enjoy makeup.

The lineup includes 27 items: eye colors (2 types, 5 and 6 limited colors each), blush (2 limited colors), nail polish (10 limited colors), lip (3 limited colors), and lip oil (2 limited colors).

【Eye Color】The Eyeshadow Unpolished Gem Limited Edition 5 Colors

"The Eyeshadow Unpolished Gem" Limited Edition 5 Colors (¥2,500 each)
Limited Edition Release on May 21st
The lineup features five colors inspired by unpolished gemstones. Multicolored granules blend together to create a new look with each application. The texture is a mixture of matte and delicate pearl. This eyeshadow blends with the eyes and adds a subtle sparkle in the sunlight.

[Top row, from left] 101 Cleopatra Peridot: A soft green inspired by peridot (contains gold and brown granules), 102 Honey Topaz: A honey brown reminiscent of topaz (contains yellow gold and yellowish pink granules), 103 Fire Agate: A pale coral reminiscent of agate (contains lime gold and red granules). [Bottom row, from left] 104 Sensual Ruby: A bluish pink with a ruby-like luster (contains mauve pink and coral beige granules), 105 London Blue Topaz: A blue that brings out the elegant sparkle of blue topaz (contains bluish pink and silver granules).

[Eye Color] The Eyeshadow Cream - 6 Limited Edition Colors

"The Eyeshadow Cream" - 6 limited edition colors (2,000 yen each)
Limited quantity release from May 21st
Inspired by the birthstones of the summer season, "The Eyeshadow Cream" now comes in limited edition colors. The transparent color gives your eyes a sophisticated sparkle. Not only can you use it alone, but when applied as a base, this eyeshadow gives your skin a radiant glow that seems to glow from within.

[Top row, from left] 102C Cleopatra Peridot: A soft green inspired by peridot, 103C Evening Emerald: A deep green that brings out the depth of emerald, 104C Honey Topaz: A honey brown reminiscent of topaz. [Bottom row, from left] 105C Fire Agate: A pale coral inspired by agate, 106C Sensual Ruby: A bluish pink with a ruby-like luster, 107C London Blue Topaz: A blue that brings out the elegant sparkle of blue topaz.

[Blush] The Blush Unpolished Gem - Two Limited Edition Colors

Limited quantity release from May 21st
The limited edition shades of "The Blush," inspired by "gems in the rough" before they are polished, feature two shades that bring out a subtle, healthy glow. A mixture of matte and delicate pearl gives a soft sparkle, creating cheeks that seem to exude happiness.

[From left] 101 Love Carnelian: Brick orange like raw carnelian (contains yellow-beige and brown-beige granules), 102 Laguna Agate: Pink like laguna agate (contains coral beige and bluish-pink granules)

[Nail Color] The Nail Polish L - Limited Edition 10 Colors

"The Nail Polish L" Limited Edition 10 Colors (¥1,980 each)
Limited Release on May 21st
This season's "The The limited edition colors of the "Nail Polish" are based on the birthstones of the summer season and offer colors that blend into your fingertips. Just as "gems" that may not appear to shine at first glance have the same power as polished gemstones, the lineup of nail colors will captivate people with a subtle sparkle peeking out from your fingertips.

[Top row, from left] 101C Topazios: A light yellow-green, 102C Inner Wisdom: A trendy olive green, 103C Comet Dust: A gentle khaki green, 104C Flawless Energy: A honey brown with a summery energy, 105C And Ease: A calming brick orange. [Bottom row, from left] 106SP Solar Influence: A sparkling clear orange inspired by the sun, 107P Absolute Perfection: A radiant scarlet, 108P Eve's Tears: A pearl beige with a colorful sparkle, 109P So Classical: A classic greige, 110P Gentle Power: A gentle dusty blue.

[Lip Color] The Lipstick Extreme Shine - 3 Limited Edition Colors

"The Lipstick Extreme Shine" - 3 limited edition colors (4,070 yen each)
Limited quantity release from May 21st
This limited edition lipstick color expresses the rawness of an unpolished "gemstone" with its color and texture. The moment it touches your lips, it melts in response to your body temperature, with a smooth application that gives you an overwhelming shine. Formulated as a botanical balm, it provides long-lasting shine and moisture, bringing out the wearer's inner dignity and elegance.

[From left] 101 Your Bliss: A blissful red coral, 102 Your Sense: A sophisticated bluish pink, 103 Your Mood: A calming brick orange.

[Lip Oil] Lip Oil Plumper - Two Limited-Edition Colors

"Lip Oil Plumper" - Two Limited-Edition Colors (¥3,300 each)
Limited-Quantity Release on May 21st
Don't miss these limited-edition colors of lip oil, which will give you translucent, plump lips and excellent care effects. Introducing two new shades this time: "Clear orange with a sparkling, gorgeous pearl" and "Rose red that achieves both depth and translucence." Both have a natural, translucent color that brings out the natural color of your lips, allowing you to enjoy lustrous lip makeup while also providing treatment care. The thick oil adheres to your lips, locking in moisture and subtly covering vertical wrinkles.

[From left] 101 At tract Luck: Clear orange with a sparkling, gorgeous pearl; 102 Love and Desire: Rose red that achieves both depth and translucence.


Try to tap into the "source of radiance" hidden within you and enjoy free and playful makeup with Addiction's new cosmetics.



>>Click here for more Addiction articles