Addiction's 2020 summer collection features a mysterious, sparkling color that expresses the "brilliance of a hidden treasure chest."

Feb 15, 2020
ADDICTION will release its 2020 Summer collection, "KALLARA DAZZLE," by creative director KANAKO, in limited quantities on April 4th.


The summer collection is inspired by the treasures discovered at the Sri Padmanabhaswamy Temple, located in the state of Kalara on India's southwest coast. The treasures, which emit a sparkling light that captivates people, are intertwined with the beauty of each individual, and the collection features items that unleash your own beauty, featuring an enchanting glow and the mysterious colors of India's natural beauty.



The Eyeshadow L (2,000 yen) comes in four textures: metallic with a glossy metallic finish sparkling with pearls and glitter; pearl with a delicate pearly shine and clear color; matte with vivid color that comes out as it appears; and cream with a moist texture and a dewy glossy finish. All of the colors are inspired by the dazzling glow of mysterious treasures and the beautiful colors emitted by nature, and there are 18 colors in total: 6 metallic, 3 pearl, 3 matte, and 6 cream.


The "Cheek Polish L" (2,800 yen) blends seamlessly into the skin, bringing a healthy glow to the skin. It comes in three warm colors emanating from sacred nature: "Laterite," a reddish brown that evokes the earth of India; "Burnt Clay," a terracotta that blends perfectly with the skin; and "Phalsa Berry," a berry red that resembles rich fruit juice.



Lipsticks in three textures and six colors in total are also available. They include "The Lipstick Bold L" (3,200 yen), which has a natural shine and high color payoff, "The Lipstick Sheer L" (3,200 yen), which has a light and transparent finish, and "The Lipstick Satin L" (3,200 yen), which contains delicate pearls and has a glossy finish like a satin veil. The colors include orange and brown-red, which evoke the mystical warmth of the sunlit sky and earth.




"The Nail Polish L" (1,800 yen), which offers a smooth application and a glossy, lustrous finish, is available in six colors, including a metallic orange reminiscent of the setting sun illuminating the earth and a dark green reminiscent of the gloss of a pond. It evokes the colors of nature, where mystical power resides, and the dazzling sparkle of hidden treasure.

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