What cosmetics did you buy this year? This time, we've picked out the most beloved and best-selling makeup items in the Isetan Shinjuku store's cosmetics department in 2018, categorized by category.

We've got products that became a hot topic as soon as they were released, as well as must-have classics. Check out this year's best-selling cosmetics! (Based on sales figures from January to September 2018)

Isetan Shinjuku Store Best-Selling Cosmetics 2018 [Makeup Edition]

01. Lipstick

The best-selling lipstick is CHICCA's Mesmeric Lipstick, which creates captivating lips with its smooth shine and bright color. "06" is the most popular color, a not-too-dark red that blends well with any skin tone.


Kikka "Mesmeric Lipstick" Left: 43 / Center: 06 / Right: 09 (¥4,104 each, tax included)

02. Gross

Les Merveilleuses LADURÉE's "Lip Gloss" provides a fresh, elegant shine that lasts for hours. The lineup is rich in varieties, including those that provide strong color like liquid lipstick with just one application, and those that can be layered over lipstick to enjoy different nuances. In addition to the ease of use, the artistic gloss case featuring Merveilleuse's beautiful legs is also a highlight. The shopper and product packaging are also romantic and cute, making them popular as gifts.


Les Merveilleuses Ladurée "Lip Gloss" Left: 04, Right: 06 (¥3,456 each, tax included)

03. Lip base

MAC's lip primer, "Prep Prime Lip," is renowned for creating wrinkle-free, even-toned lips and maintaining the beautiful, fresh-applied finish of lipstick. Many customers report a dramatic difference in the staying power of their subsequent lipstick when wearing this product compared to when they don't. It's one of the brand's most popular items. It's truly a hidden gem of a lip product, smoothing the surface of your lips, reducing the appearance of vertical wrinkles, and preventing smudging.


MAC "Prep Prime Lip" (¥2,916 including tax)

04. Eye shadow

The Eye Shadow offers 99 exquisite shades unique to ADDICTION. From trendy shades to everyday colors, this collection of single shadows allows you to choose the one that best suits your taste. Not only is the color variation abundant, but each texture is also noteworthy. The 99 eyeshadows are available in four textures: "Silky," a new texture that gives a subtle color and a delicate pearly nuance; "Matte," which has a high color payoff and a non-pearl matte finish that retains the color as it appears; "Pearl," which achieves both a delicate pearly feel and color payoff; and "Metallic," which has a glossy metallic finish. Even colors that seem similar at first glance, such as a delicate beige, can create completely different looks when worn, allowing you to select the perfect color to match various makeup looks. It's an eyeshadow that you'll want to collect in bulk. ADDICTION "The Eyeshadow": From top to bottom, 080, 092, and 031 (¥2,160 each, tax included).

05. Mascara / 06. Eyeliner / 07. Eyebrow

The best-selling mascara in the category is Clinique's Lash Power Mascara Longwearing Formula #01, which creates long, delicate lashes with a sleek, flowing look. The compact, football-shaped brush neatly separates each individual lash. This brush is easy to apply to both short and detailed lashes, ensuring flawless application of mascara. It's also resistant to sweat, sebum, and tears, yet can be easily removed with warm water.

ADDICTION, a brand that has made a name for itself in the eyeshadow category, is back! Featuring waterproof and smooth application, ADDICTION's Eyeliner Pencil 04 is soft, easy to apply, and lasts for years to come. It uses a light oil, allowing you to draw a thin, even line while maintaining a smooth, non-sticky finish. Another key to its popularity is its ability to fit snugly around the eyes and resist smudging. Even if you normally use liquid or gel liner, be sure to give this a try.

Eyebrows are one of the key elements that determine the overall impression of your face. The cosmetics and tools you select will change not only depending on your skin tone and hair color, but also on the mood you're going for. One must-have item right now is MAC's Eyebrow Styler Lingering. It's a dual-shaft product with a delicate, slim pencil and a screw brush. It's thin and has good pigmentation, making it easy to apply each lash naturally. Another plus is that it won't easily come off due to sweat or sebum. Check it out along with the items introduced in the lip base section.


From left: Clinique "Lash Power Mascara Longwearing Formula #01" (¥3,780 including tax), Addiction "Eyeliner Pencil 04" (¥2,700 including tax), MAC "Eyebrow Styler Lingering" (¥2,700 including tax)


Check out Isetan Shinjuku's 2018 Bestselling Cosmetics [Skincare Edition]!