Isetan Shinjuku will be holding the "Isetan Makeup Party," bringing together around 40 brands, from March 6th to 11th in the event hall on the 6th floor of the main building.


Now in its third year, the "Isetan Makeup Party" is themed around a "makeup amusement park," and will not only sell cosmetics but also feature a variety of special events, including a makeup show on a special stage.

Here's a look at the highlights of the event, which brings together the latest beauties and is a huge hit every year! 

A stellar lineup of artists every day! Must-see stage events

Top artists demonstrate the latest trend makeup techniques proposed by brands right before your eyes at stage events held every day during the Isetan Makeup Party. Nearly 10 artists appear each day, and all events are free to attend. This event is sure to be a great addition to your makeup routine, so be sure to check the timetable now to see when your favorite brands will be appearing! 

Special items only available at the venue!

RMK

RMK shines with the unique creations of creative director KAORI.

This event's exclusive product is the "Lip Jelly Gloss," which creates plump lips. A special three-color set that combines the brand's popular baby blue with a limited-edition reproduction color.


RMK "Charm Gloss Kit 2019 i" 5,184 yen including tax (RMK Lip Jelly Gloss 03 Baby Blue, EX-05 Cosmic Shower, EX-06 Glitter Night / 4.5g each)
*Available at the Isetan Makeup Party venue from March 6th. After the event ends, it will be available for limited sale at the Isetan Shinjuku store. (Limited production)

Celvoke

Celvoke's popularity among cosmetics lovers is due to its commitment to beauty ingredients and natural ingredients, combined with technology to create a sophisticated, modern look.

The "Infinity Color" face color, which freely manipulates your impression with color and light, comes in an eye-catching, captivating dahlia-like hue, while the rich gloss "Enthral Gloss" features an exquisite pale pink with a sprinkling of pearl, available exclusively at the Isetan Shinjuku store. Left: Celvoke "Infinity Color_EX05" ¥3,456 (tax included) / Right: Celvoke "Enthrol Gloss_EX01" ¥3,024 (tax included) *Both products will be available at the Isetan Makeup Party starting March 6th. After the event, they will be sold exclusively at the Isetan Shinjuku store. (Limited production quantities available)

Dior

The cosmetics created by Peter Philips, Creative & Image Director of Dior Makeup, have garnered worldwide attention as items originally seen on the runway.

With its vibrant color, satin-like shine, and long-lasting effect, Rouge Dior_681 is likely to be a popular choice this spring. Dior Addict Gloss_004 can be worn alone or layered with lipstick! It's a product that will expand the possibilities of lip makeup.

Left: Dior Rouge Dior_681, ¥4,536 (tax included) / Right: Dior Dior Addict Gloss_004, ¥3,672 (tax included)
*Both will be available at the Isetan Makeup Party venue from March 6th. After the event, they will be available exclusively at the Isetan Shinjuku store. (Limited Production)

TOM FORD BEAUTY

"Beauty is the most intelligent way for every woman to shine in her own unique way," says Tom Ford.

True to these words, Tom Ford presents a collection that brings out and accentuates the beauty and sensuality of women. This limited-edition edition of the Eye Color Quad, a set of four exquisitely refined shades, is now available exclusively here. With a delicately shimmering finish, this item brings luminosity and dimension to the eyes. Tom Ford Beauty "Eye Color Quad Extreme EX01 Frostfire" ¥11,016 (tax included) *Available at the Isetan Makeup Party starting March 6th. After the event, the product will be sold exclusively at the Isetan Shinjuku store. (Limited production)

Yves Saint Laurent

"I want to give the face of the woman who wears my clothes." This was the brand concept announced in 1978. Since then, Yves Saint Laurent has continued to pursue feminine beauty and elegance, expressing their desires.

This limited edition palette is captivating with its chic color palette that creates a smoky eye look that magnetically draws the viewer in. Enjoy fashionable makeup that creates a striking look.
Yves Saint Laurent "Palette Black OP Intense Night" 8,532 yen (tax included)
*Available at the Isetan Makeup Party venue from March 6th. After the event ends, it will be available for limited sale at the Isetan Shinjuku store. (Limited production)

ADDICTION

Based on the experience of globally renowned makeup artist AYAKO, ADDICTION is an innovative makeup brand that creates styles that maximize each individual's individuality.

A limited edition has been released that creates sophisticated and chic eye looks with a beautiful, shimmering, translucent cool ice green and various shades of brown.

ADDICTION "Compact Addiction Limited Edition Boy Toy" ¥6,696 (tax included)
*Available at the Isetan Makeup Party from March 6th. After the event, the products will be sold exclusively at the Isetan Shinjuku store. (Limited production quantities available.)

Makeup and styling lessons available at brand booths

At the "Isetan Makeup Party," you can experience makeup and styling lessons at the brand booths of:

・Christian Louboutin
・BOBBI BROWN
・GUERLAIN
・MAKE UP FOR EVER
・SHISEIDO
・STEPHEN KNOLL PROFESSIONAL

There is no participation fee for either event, so take this opportunity to learn how to do it like a pro.



Different from the cosmetics department on the ground floor of the Isetan Shinjuku store, this special 6-day event will be held in a casual atmosphere befitting the name "party." Enjoy to your heart's content this year as well. For more details, check out the special website below!