A buffet featuring sweets made exclusively with the premium strawberry "Amaou" will be held at Hotel New Otani Makuhari

Echire Butter's baked goods specialty store opens at Shinjuku Isetan! I immediately tried the "Sable Sandwich"

The Kyoto Bread Festival will be held at a World Heritage shrine! Famous hotels and popular bakeries will gather

UNIQLO and Alexander Wang have collaborated on the Heattech collection "UNIQLO and ALEXANDER WANG"

CHANEL will hold the "Chanel Festival" with a festival and red theme in Tokyo, Kyoto, and Hiroshima!

A collaboration suitcase between Supreme and Rimowa is now available. Limited quantities will be available at Isetan Men's this weekend.

Justy, a bun specialty store, has opened! 27 tropical dishes, including Blue Hawaii and garlic shrimp yakisoba.

[Updated] The full lineup of the GU x former Louis Vuitton designer Kim Jones collaboration has been revealed!

The North Face and Mina Perhonen collaborate to release camping-themed clothing and tents

A huge gathering of small wallets! An event featuring a selection of small wallets from over 10 brands