CHANEL's beauty event "CHANEL MATSURI," where the color "red" meets Japanese culture, will be held in three cities, starting in Tokyo on September 28th, followed by Kyoto and Miyajima (Hiroshima Prefecture).

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The venue, decorated with various nuances and textures of "red," will have the theme of "RED CELEBRATION." There will be a food stall-themed "Touch-Up Zone" where visitors can freely try on makeup products, including the new products "Rouge Allure Liquid Powder" and "Rouge Allure Velvet Extreme," which will be released on October 5th.

In addition, the venue will be filled with booths themed around Japanese festivals and the color "red," such as "RED BALL," where visitors can have fun scooping up red super balls; "CHANEL KUJI," where visitors can choose their favorite drawer from numbered drawers containing a message from Gabrielle Chanel; and "SENBONBIKI," where visitors can choose a strand of thread dyed in a red gradient and receive a gift.

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In addition, the special limited edition "Les Quatre Ombres Légerté et Experiens," which will be released nationwide on December 1st, will be released early, and new products and colors of "Rouge Allure" will be released early only at the Tokyo venue. An original look experience will also be held by an artist. Reservations can be made on the event announcement website (https://matsuri.chanel-beaute.jp/). The reservation period for each venue is from September 21st to October 8th in Tokyo, from October 10th to 21st in Kyoto, and from October 26th to November 11th in Miyajima (Hiroshima Prefecture).

Japan's "MATSURI" is expressed through the filter of Chanel. An event befitting the autumn season of art will be held in three cities.
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