GU has launched a collection called "KIM JONES GU PRODUCTION," a collaboration with world-renowned designer and former Louis Vuitton men's style director Kim Jones. Select items will be available for presale at a limited-time shop opening at Dover Street Market Ginza for four days from March 17th, and will then be sold at select stores (super-large and large stores) and online from March 21st.


Kim Jones has led the fashion industry, serving as creative director for numerous world-renowned brands and launching his own brand, "KIM JONES." This collection features a lineup of updated versions of past collections from the brand, which ceased operations in 2008.

Currently, GU has 30 women's items (23 apparel items, 7 bags and accessories) and 55 men's items (26 apparel items, 19 bags and accessories). Prices are the same as regular GU, with items ranging from jackets and blousons for 4,990 yen, pants from 2,490 yen, dresses and hoodies for 2,990 yen, shirts and sweaters for 2,490 yen, skirts and blouses for 1,990 yen, long-sleeved T-shirts from 1,490 yen, and short-sleeved T-shirts from 990 yen, to accessories such as shoes for 2,490 yen, sandals for 1,990 yen, bags from 1,490 yen, and socks for 390 yen.



Each item comes with an original tag that lists the season in which the brand released each design and the season of this collection. Regarding the sale of this collection, Jones commented, "I'm excited to be able to revive past collection pieces at GU. It feels like the perfect timing to undertake this project, marking 10 years since the brand closed."


The key visuals for this collection were also photographed in London, UK, under Kim Jones' direction. The production team included globally active members at the forefront of the fashion industry, including stylist Melanie Ward, who rose to fame through her work with Helmut Lang and Karl Lagerfeld.

A special display will be held at the GU Ginza store for a limited time starting on March 21st, the general release date.