Dolce & Gabbana Pop-Up at Shinjuku Isetan! Customizable Bags and Other Japan-Exclusive Items Available

Bonpoint's first concept store in Asia opens in Ginza

The era of "one-of-a-kind" school bags! Sales trends and popular styles as told by a buyer from Isetan Mitsukoshi

Father's Day event held at Shinjuku Isetan. Matching outfits for dad and dad, and a workshop to make a one-of-a-kind thermos mug with a drawing.

Isetan Mitsukoshi's new school bags focus on "art"! Andy Warhol, Orobianco x Rinpa

Parents and children can learn flower arranging together. A Mother's Day workshop by BONTON and flower artist Ikuko Yamashita

Popular Bonton and Fils apparel now available! Pop-up shop opens on the kids' floor of Shinjuku Isetan

The Shinjuku Isetan Kids Floor Remodels for the First Year. This Spring's Hottest Trends and "Living Room Learning" Goods Now Available

Children's drawings will be turned into "lesson bags"! Limited-time event held at Shinjuku Isetan

Even the buyer in charge was astonished! Mitsukoshi Isetan's new school bags are selling 200% more than last year. Pattern-made styles are popular.

"BONTON" pop-up at Shinjuku Isetan. Advance sale of items featuring illustrations by popular artists

A new sharing service that allows children to exchange their outgrown clothes online

Petit Bateau sponsors the Kyoto International Photography Festival as a children's sponsor, supporting workshops for children

Shinjuku Isetan's children's floor has been renovated. Emphasis on "child-rearing scenes" and "parental values," and consultations for pre- and post-natal concerns are also available.

Armani Junior collaborates with picture book authors to release first animal stories

Ralph Lauren Kids' Shop opens at Shinjuku Isetan for a limited time