Bonpoint, the Paris-based luxury children's clothing brand, has opened its first Asian concept store, Bonpoint Ginza (located at 7-7-1 Ginza, Chuo-ku, Tokyo). Following on from Bonpoint Tournon in Paris and Bonpoint Madison in New York, the new store in Ginza, Tokyo, is housed in a building designed by Matsunosuke Moriyama. The two-story store, measuring approximately 200 square meters, features a cherry blossom tree, the brand's signature design, painted on the entire wall of the second floor by Kentaro Tanaka, an artist known for his diverse projects including spatial design and murals, creating a truly special atmosphere. The store will feature the entire collection designed by Artistic Director Christine Innamorato, including YAM Bonpoint, which offers sizes for newborns, babies, juniors, and adults, as well as jewelry and skincare.

In addition, to commemorate the opening, there will be limited releases of Eau de Bonpoint candles and dresses, advance sales of the pottery collection, and workshops that parents and children can participate in together.