A variety of pop-up shops have been open since March 2nd on the baby and children's floor on the 6th floor of the main building of Isetan Shinjuku, which is celebrating its first anniversary since its remodeled reopening.
In West Park, BONTON, a lifestyle brand for children from Paris, has opened a pop-up shop called "DOUCEUR DE VIVRE by BONTON" based on the concept of "healthy and comfortable everyday life." Popular clothing and miscellaneous goods are regularly rotated according to the theme, and a lineup just like the one at the main Paris store is on display.
Until April 12th, the shop is collaborating with the popular character Rilakkuma to create a capsule collection themed around "Rilakkuma + Enfance ~Rilakkuma + Childlikeness~." Items on sale include all-over Rilakkuma-printed swaddling blankets (3,400 yen) and underwear (4,000 yen), comfortable sets (70-90cm, 12,500 yen), T-shirts featuring an adorable reclining Rilakkuma print (105-130cm, from 7,500 yen), and leggings with Rilakkuma's face printed on the knees (105-130cm, from 7,000 yen). The lineup also includes essential items for children to get dressed.
From April 13th, items such as sweatshirts and T-shirts will be available under the theme of "American Graffiti + Exprimez-vous - Express yourself!" Wire objects by popular Parisian artist Zoe Rumeau will also be available for pre-sale.
A pop-up shop for FITH, a basic brand based on the concept of good quality and simple design, will be open at Tasteful Style for a limited time until the 29th. Items exclusive to Isetan Mitsukoshi will also be on sale.
In West Park, BONTON, a lifestyle brand for children from Paris, has opened a pop-up shop called "DOUCEUR DE VIVRE by BONTON" based on the concept of "healthy and comfortable everyday life." Popular clothing and miscellaneous goods are regularly rotated according to the theme, and a lineup just like the one at the main Paris store is on display.
Until April 12th, the shop is collaborating with the popular character Rilakkuma to create a capsule collection themed around "Rilakkuma + Enfance ~Rilakkuma + Childlikeness~." Items on sale include all-over Rilakkuma-printed swaddling blankets (3,400 yen) and underwear (4,000 yen), comfortable sets (70-90cm, 12,500 yen), T-shirts featuring an adorable reclining Rilakkuma print (105-130cm, from 7,500 yen), and leggings with Rilakkuma's face printed on the knees (105-130cm, from 7,000 yen). The lineup also includes essential items for children to get dressed.
From April 13th, items such as sweatshirts and T-shirts will be available under the theme of "American Graffiti + Exprimez-vous - Express yourself!" Wire objects by popular Parisian artist Zoe Rumeau will also be available for pre-sale.
A pop-up shop for FITH, a basic brand based on the concept of good quality and simple design, will be open at Tasteful Style for a limited time until the 29th. Items exclusive to Isetan Mitsukoshi will also be on sale.
