Off-White™'s new shop, "Off-White™ Ginza Six," opened on the third floor of GINZA SIX on July 3rd. The approximately 79 square meter space will stock the full lineup of new men's items, as well as special releases and Japan-exclusive sneakers.
"Off-White™ Ginza Six" photo by Daici Ano
"Off-White™ Ginza Six" photo by Daici Ano
The shop design was created in collaboration between JAMES WINES, LLC of SITE, a New York architecture and environmental art studio, and I-Beam Design. Virgil Abloh, the brand's creative director, calls the store "warehouse surrealism," using common building materials like a collage, coexisting construction and demolition, construction and non-construction. This seems to have something in common with the surrealistic approach that James Wines presented in the 1970s and 1980s in commercial facilities in Virginia and Florida, which reversed the function of architecture by fusing it with the natural environment. The store is a pure embodiment of Virgil's career, having earned a PhD in architecture from university.
"Off-White™ Ginza Six" photo by Daici Ano
The facade is proposed as a wall made of wire mesh and bricks with the brand logo embossed. The irregularly stacked see-through bricks provide guests with visual variation between the facility's corridors and the interior of the store, and the entire store is decorated in a bright off-white color.
"Off-White™ Ginza Six" photo by Daici Ano
The fixtures are made from common materials such as rebar and truss joint reinforcement, the carpet printed with a wire mesh pattern laid on the concrete floor, the hanger rods made from truss reinforcement, and the shelves made from bent rebar, including the bricks, were all processed and transported in Italy, and careful attention has been paid to the details, creating a space befitting a luxury brand.
"Off-White™ Ginza Six" photo by Daici Ano
Founded in 1970, James Wines' SITE is known worldwide for its architecture, public art, parks, gardens, plazas, interiors, products, and exhibition design. In Japan, they created the "Bridge to the World" monument for the 1989 Hiroshima Sea and Islands Exposition. In the 21st century, they are known for expanding the concept of green architecture and pioneering ecological works.
I-Beam Design was founded in New York in 1998 by Suzan Wines and Azin Valy. His work has been exhibited at the Milan Triennale, the Venice Biennale, and Prince Charles' Royal Gardens, among other venues. The firm was a finalist for the 2017 American Architecture Prize's Best Interior Design Firm award.
"Off-White™ Ginza Six" photo by Daici Ano
Store name: Off-White™ Ginza Six
Opening date: Saturday, July 3, 2021 / Opening hours: 10:30-20:30 / Closed: Same as the facility
Address: Ginza Six 3F, 10−1 Ginza 6-chome, Chuo-ku, Tokyo
"Off-White™ Ginza Six" photo by Daici Ano"Off-White™ Ginza Six" photo by Daici AnoThe shop design was created in collaboration between JAMES WINES, LLC of SITE, a New York architecture and environmental art studio, and I-Beam Design. Virgil Abloh, the brand's creative director, calls the store "warehouse surrealism," using common building materials like a collage, coexisting construction and demolition, construction and non-construction. This seems to have something in common with the surrealistic approach that James Wines presented in the 1970s and 1980s in commercial facilities in Virginia and Florida, which reversed the function of architecture by fusing it with the natural environment. The store is a pure embodiment of Virgil's career, having earned a PhD in architecture from university.
"Off-White™ Ginza Six" photo by Daici AnoThe facade is proposed as a wall made of wire mesh and bricks with the brand logo embossed. The irregularly stacked see-through bricks provide guests with visual variation between the facility's corridors and the interior of the store, and the entire store is decorated in a bright off-white color.
"Off-White™ Ginza Six" photo by Daici AnoThe fixtures are made from common materials such as rebar and truss joint reinforcement, the carpet printed with a wire mesh pattern laid on the concrete floor, the hanger rods made from truss reinforcement, and the shelves made from bent rebar, including the bricks, were all processed and transported in Italy, and careful attention has been paid to the details, creating a space befitting a luxury brand.
"Off-White™ Ginza Six" photo by Daici AnoFounded in 1970, James Wines' SITE is known worldwide for its architecture, public art, parks, gardens, plazas, interiors, products, and exhibition design. In Japan, they created the "Bridge to the World" monument for the 1989 Hiroshima Sea and Islands Exposition. In the 21st century, they are known for expanding the concept of green architecture and pioneering ecological works.
I-Beam Design was founded in New York in 1998 by Suzan Wines and Azin Valy. His work has been exhibited at the Milan Triennale, the Venice Biennale, and Prince Charles' Royal Gardens, among other venues. The firm was a finalist for the 2017 American Architecture Prize's Best Interior Design Firm award.
"Off-White™ Ginza Six" photo by Daici AnoStore name: Off-White™ Ginza Six
Opening date: Saturday, July 3, 2021 / Opening hours: 10:30-20:30 / Closed: Same as the facility
Address: Ginza Six 3F, 10−1 Ginza 6-chome, Chuo-ku, Tokyo
