Parfums Christian Dior will launch a new fragrance, "Maison Christian Dior Eden Roc," on July 9, 2021.

"Eden Roc," the latest addition to Maison Christian Dior, is a salty, woody fragrance inspired by the magnificent Mediterranean paradise of Hôtel du Cap-Eden-Roc, a legendary luxury hotel located on the French Riviera, celebrating its 150th anniversary. This new fragrance combines two aesthetics of life, "art de vivre," - the Parisian elegance embodied by Maison Christian Dior and the dazzling sunlit luxury of prestigious hotels.

"I created Eden Roc with the image of arriving at the hotel from the sea in mind. Salt, sun, white rocks and lush green gardens are my inspiration. It is a fragrance that evokes the unique location of Cap-d'Antibes. Its accords tell a Mediterranean story of sea breeze, flowers, citrus fruits, aromatic scents and pine trees by the sea."
François Demachy
Dior Perfumer-Creator



Maison Christian Dior Eden Roc
Eden Roc is a fragrance that embodies simple, natural beauty. The fragrance embodies the allure of the Mediterranean: tiny salt crystals lingering on the tip of the tongue, sun-baked bronze skin, and cool, shade-filled pine trees. The scent opens with a powerful, invigorating sea scent. Sensual, salty top notes lead powerfully, followed by jasmine notes with a hint of coconut. The aromatic scent of Aleppo pine and shrubs from the tree-lined avenue leading from the sea to the magnificent hotel blends with amber, mastic, lush herbs, and summer flowers, adding a touch of Riviera elegance.

Eden Roc, a ritual of aromatic pleasure
The lifestyle line features candles, liquid soap, and body cream to enhance the lingering fragrance. François Demachy created these lifestyle products, which allow you to fully enjoy the salty marine notes and fresh wood scent of Cap d'Antibes, evoking the serenity and tranquility of the Cap d'Antibes. Adding these items completes a luxurious and fragrant moment. Enjoy the scent that embodies the paradise of the French Riviera during a soothing bath or relaxation. Furthermore, Mitza scarves, which combine perfume and couture elegance, will also be releasing a limited edition Eden Roc design. Complete your summer Riviera style.


Speaking about the Maison Christian Dior Eden Roc fragrance, Dior Beauty Ambassador Tomohisa Yamashita said:

"This scent suddenly reminded me of the smell of the sea and flowers I experienced on my travels. Scents are strangely connected to memories, and at random moments I may recall a filming location, the scent of a co-star, or the work itself. The scent of Eden Roc is reminiscent of vacations and palatial European hotels. Just as François Demachy creates perfumes after traveling around the world, I also imagine scents and scenery when I compose music, so I believe scents are an essential part of inspiration."
Yamashita Tomohisa

Scheduled to be released on Friday, July 9, 2021
Pre-sale from Wednesday, June 30, 2021 at Hankyu Umeda Main Store


Maison Christian Dior Eden Roc (Eau de Parfum)
40mL 12,000 yen (excluding tax) / 13,200 yen (including tax)
125mL 27,500 yen (excluding tax) / 30,250 yen (including tax)
250mL 39,000 yen (excluding tax) / 42,900 yen (including tax)


Maison Christian Dior Eden Roc
Liquid Soap (Hand and Body Soap)
Transform your daily routine into a moment of pure bliss as you wash your hands in the invigorating fragrance of the French Riviera. 350mL 7,000 yen (excluding tax) / 7,700 yen (including tax)



Maison Christian Dior Eden Roc Body Cream
The light, creamy texture softens and conditions skin, moisturizing it and leaving it with a subtle, delicate fragrance.
150mL 12,000 yen (excluding tax) / 13,200 yen (including tax)



Maison Christian Dior Eden Roc
Candle
A fragrant candle dedicated to the legendary hotel on the French Riviera. A fragrance that evokes the tranquility that envelops paradise.
250g 10,000 yen (excluding tax) / 11,000 yen (including tax)



Maison Christian Dior Eden Roc
Mitza Scarf
26,500 yen (excluding tax) / 29,150 yen (including tax)



Maison Christian Dior Virtual Boutique
Maison Christian Dior is a fragrance collection that opens its doors to all perfume lovers. In a space with elegant white marble and warm wooden floors, you will find a wide selection of unique fragrances, as well as high-quality items to add fragrance to your lifestyle, such as bath and body care products and candles. This virtual boutique allows you to experience the feeling of visiting a Parisian boutique from the comfort of your own home. Enjoy the interior decorated in Eden Roc.

Maison Christian Dior Stores
Dior Beauty Ginza
Dior Perfume & Beauty Omotesando Boutique
Dior Beauty Shibuya
Nihonbashi Takashimaya
Sendai Fujisaki
Dior Beauty Umeda Hankyu
Shinsaibashi Daimaru
Dior Official Online Boutique

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