The key point is the launch of a new select shop-style brand, "SQUOVAL," in the spring of 2014, targeting men and women aged 25 to 35 and children aged 4 to 8.
SQUOVAL will offer a wide selection of items and collaborations from world-renowned brands such as Tricker's and Champion. In addition to select items, the brand will also offer original items at reasonable prices while maintaining high quality. Approximately 150 carefully selected brands from around the world will be available, with approximately 40% of the store's interior being made up of selected brands. In addition, the store will offer an expanded selection of miscellaneous goods, primarily bags and shoes, with approximately 40% of the interior being made up of miscellaneous goods. A dedicated space will be set aside for books and miscellaneous goods collected from around the world.
Average prices are approximately 7,500 yen for shirts and blouses, 8,500 yen for pants, 9,500 yen for dresses, and 19,000 yen for outerwear. The stores will be located in fashion buildings and shopping centers. The store director is Masahiko Sakata.