Point's women's brand, LOWRYS FARM, has appointed actress Kasumi Arimura as its main character for the fall season. The special website for this spring's theme, "MY STYLE, MY LOWRYS—When I'm myself, in clothes that are myself," will be updated with an autumn look on the 31st. Arimura will explore unfamiliar towns with her beloved camera and introduce "the times when I can be myself." Arimura, born February 13, 1993, is an actress and TV personality from Hyogo Prefecture. She has appeared in the currently airing NHK morning drama series "Amachan," the CX drama "Starman: Love on This Planet" starring Hirosue Ryoko, and the drama and film series "SPEC" starring Toda Erika and Kase Ryo.