Kewpie Corporation will be introducing new designs for its bottled mayonnaise featuring Snoopy and other Peanuts characters. The new spring/summer design will be introduced in February, with the fall/winter design being introduced in autumn and later. The Snoopy bottled mayonnaise was first sold in 2020, marking its second year this year.

Spring/Summer design (Shipping will begin in February)
Autumn/Winter design (Shipping will begin in autumn)
"Snoopy" is a character created by Charles These characters appear in M. Schulz's comic strip "Peanuts." The stories of Snoopy and his unique friends have been loved by people of all ages, from children to adults. 2020 marked the 70th anniversary of the birth of "Peanuts."

Bottled mayonnaise has been sold continuously since 1925, when Kewpie first manufactured and sold mayonnaise in Japan. Since 1995, in addition to the regular packaging, the company has also adopted designs featuring widely beloved characters. The characters used change every 2-3 years, enjoyed by many customers.

Spring/Summer design (Shipping will begin in February)

Spring/Summer design (Shipping will begin in February)
Fall/Winter design (Shipping from fall onwards)

Autumn/Winter design (Shipping from autumn onwards)
Product Overview
1. Product Name, Contents, Price, and Best Before Period
Product Name: Kewpie Mayonnaise - Snoopy (Bottle)
Contents: 250g
Suggested Retail Price: 290 yen excluding tax (314 yen including tax)
Best before period: 12 months

2. Shipping Period
Spring/Summer Design: Shipped sequentially from February 2021
Autumn/Winter Design: Shipped sequentially from autumn onwards

3. Product Features
This is Kewpie Mayonnaise in a bottle, featuring designs of Peanuts characters, including Snoopy, that look fun on the dinner table.

【History of Bottled Mayonnaise Characters】
The designs feature characters that are familiar to many people. The designs change every 2-3 years.

1995-1998 Peter Rabbit
1999-2000 Hello Kitty
2001-2003 Raymond Peynet
2003-2005 Snoopy
2006-2007 Moomin
2008-2010 Peter Rabbit
2011-2012 Lisa and Gaspard
2014-2015 Penelope
2016-2017 Paddington Bear
2018-2019 Sesame Street
2020 onwards Snoopy

Reference: What is "Peanuts"?
The "Peanuts" characters and related intellectual property rights are owned by Peanuts The company is owned by Apple Inc. Worldwide, with WildBrain holding 41%, Sony Music Entertainment Inc. holding 39%, and the family of Charles M. Schulz holding 20%. Charles M. Schulz first introduced the Peanuts characters to the world in 1950, when Peanuts debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have left an indelible mark on pop culture. In addition to beloved Peanuts shows and specials on Apple TV+, fans around the world enjoy Peanuts through a wide variety of merchandise, amusement park attractions, cultural events, social media, and the comic strip, published in both traditional print and digital formats. Additionally, in 2018, Peanuts entered into a multi-year partnership with NASA under the Space Act Agreement, a program designed to inspire a passion for space exploration and STEM for the next generation of children.
In Japan, Sony Creative Products Inc. acts as the licensing agent and develops the business. The original comic series celebrated its 70th anniversary on October 2, 2020. To coincide with this, the 70th anniversary year began on October 2, 2019.

■Related URL
Official Snoopy Japan website
http://www.snoopy.co.jp/

Official Snoopy Japan Facebook page "Snoopy Japan"
https://www.facebook.com/SnoopyJapan

Official Snoopy Japan Twitter account "Snoopy Japan"
https://twitter.com/snoopyjapan




Click here for details of the company press release