French premium lifestyle brand LACOSTE is collaborating with the characters from Charles M. Schulz's globally beloved comic strip, "PEANUTS," to create new items.
Since 1950, the PEANUTS characters have brought dreams and smiles to children and adults around the world. This marks the third collaboration between Lacoste and PEANUTS, and the PEANUTS characters will be featured on all categories of apparel for men, women, and children, as well as accessories, underwear, and shoes.
This new collection features beloved PEANUTS characters, including kind-hearted Charlie Brown, his adorable beagle Snoopy, the little yellow bird Woodstock, and the bossy Lucy, playing tennis and engaging in philosophical conversations, reminding us of the importance of spontaneity, humour, creativity and passion that PEANUTS and Lacoste share. Embodying the worldviews and histories of each brand, it is truly the ultimate marriage of two iconic pop culture brands.
What sets it apart is the wide-ranging lineup, including for kids, which adds a new touch to Lacoste's signature items, perfect for this season. The designs can be worn as both sportswear and everyday wear, and in addition to the unique solid colors, the highly designed items exclusive to the Lacoste L!ve collection are also worth checking out.
Items are priced as follows for men and women: cut and sew items from 11,000 yen, polo shirts from 19,800 yen, sweatshirts from 25,300 yen, polo dresses from 24,200 yen, underwear from 3,850 yen, loungewear from 12,100 yen, shoes from 15,400 yen; and for kids: cut and sew items from 7,700 yen, polo shirts from 20,900 yen, sweatshirts from 15,400 yen.
“LACOSTE X PEANUTS” will be available at Lacoste stores nationwide from October 28, 2021. Available in stores and the Lacoste online store (www.lacoste.jp).
■Product inquiries
Lacoste Customer Center 0120-37-0202
■About Lacoste
Since 1933, when it produced its first polo shirt, Lacoste has spread a spirit of cheerfulness and elegance around the world through unique and original lifestyle designs for women, men, and children, built on an authentic sporting tradition. By fusing sport and fashion, Lacoste liberates its wearers, injecting movement into everyday life and enabling free self-expression. Each collection line embodies Lacoste's timeless elegance through a harmony of creativity and tradition. Since the brand's founding, the aura of the crocodile logo has been passed down through generations of wearers. Over time, it has grown even more brilliant, becoming more than just a design, becoming an emblem that symbolizes the brand. Spreading from country to country, generation to generation, and fan to fan, Lacoste pieces have earned their current status as an iconic brand that inspires an emotional connection to the brand. Lacoste's timeless elegance has cultivated a vast community where everyone respects and appreciates each other's values and differences.
Lacoste is a national brand under the MF Brands Group and currently operates through a network of 1,100 stores in 98 countries. For more information about Lacoste, please visit: https://corporate.lacoste.com/
●About PEANUTS
The PEANUTS characters and related intellectual property are the property of Peanuts Worldwide. Peanuts Worldwide is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment Inc., and 20% owned by the family of Charles M. Schulz. Charles M. Schulz first created PEANUTS in 1950 with comic strips appearing in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the PEANUTS family have left an indelible mark on pop culture. Fans of all generations enjoy beloved PEANUTS shows and specials on Apple TV+ and celebrate the PEANUTS brand around the world through numerous consumer merchandise, amusement park attractions, cultural events, social media, and comics found in a variety of traditional and digital formats. In 2018, PEANUTS partnered with NASA on a multi-year Space Act agreement, with the goal of inspiring a passion for space exploration and STEM in the next generation of students.
Click here for company press release details
Since 1950, the PEANUTS characters have brought dreams and smiles to children and adults around the world. This marks the third collaboration between Lacoste and PEANUTS, and the PEANUTS characters will be featured on all categories of apparel for men, women, and children, as well as accessories, underwear, and shoes.
This new collection features beloved PEANUTS characters, including kind-hearted Charlie Brown, his adorable beagle Snoopy, the little yellow bird Woodstock, and the bossy Lucy, playing tennis and engaging in philosophical conversations, reminding us of the importance of spontaneity, humour, creativity and passion that PEANUTS and Lacoste share. Embodying the worldviews and histories of each brand, it is truly the ultimate marriage of two iconic pop culture brands.
What sets it apart is the wide-ranging lineup, including for kids, which adds a new touch to Lacoste's signature items, perfect for this season. The designs can be worn as both sportswear and everyday wear, and in addition to the unique solid colors, the highly designed items exclusive to the Lacoste L!ve collection are also worth checking out.
Items are priced as follows for men and women: cut and sew items from 11,000 yen, polo shirts from 19,800 yen, sweatshirts from 25,300 yen, polo dresses from 24,200 yen, underwear from 3,850 yen, loungewear from 12,100 yen, shoes from 15,400 yen; and for kids: cut and sew items from 7,700 yen, polo shirts from 20,900 yen, sweatshirts from 15,400 yen.
“LACOSTE X PEANUTS” will be available at Lacoste stores nationwide from October 28, 2021. Available in stores and the Lacoste online store (www.lacoste.jp).
■Product inquiries
Lacoste Customer Center 0120-37-0202
■About Lacoste
Since 1933, when it produced its first polo shirt, Lacoste has spread a spirit of cheerfulness and elegance around the world through unique and original lifestyle designs for women, men, and children, built on an authentic sporting tradition. By fusing sport and fashion, Lacoste liberates its wearers, injecting movement into everyday life and enabling free self-expression. Each collection line embodies Lacoste's timeless elegance through a harmony of creativity and tradition. Since the brand's founding, the aura of the crocodile logo has been passed down through generations of wearers. Over time, it has grown even more brilliant, becoming more than just a design, becoming an emblem that symbolizes the brand. Spreading from country to country, generation to generation, and fan to fan, Lacoste pieces have earned their current status as an iconic brand that inspires an emotional connection to the brand. Lacoste's timeless elegance has cultivated a vast community where everyone respects and appreciates each other's values and differences.
Lacoste is a national brand under the MF Brands Group and currently operates through a network of 1,100 stores in 98 countries. For more information about Lacoste, please visit: https://corporate.lacoste.com/
●About PEANUTS
The PEANUTS characters and related intellectual property are the property of Peanuts Worldwide. Peanuts Worldwide is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment Inc., and 20% owned by the family of Charles M. Schulz. Charles M. Schulz first created PEANUTS in 1950 with comic strips appearing in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the PEANUTS family have left an indelible mark on pop culture. Fans of all generations enjoy beloved PEANUTS shows and specials on Apple TV+ and celebrate the PEANUTS brand around the world through numerous consumer merchandise, amusement park attractions, cultural events, social media, and comics found in a variety of traditional and digital formats. In 2018, PEANUTS partnered with NASA on a multi-year Space Act agreement, with the goal of inspiring a passion for space exploration and STEM in the next generation of students.
Click here for company press release details
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