Credence, a recruitment service specializing in the fashion industry, conducted a survey on bonuses. The survey collated bonus data from approximately 600 job seekers who registered between January 1st and June 15th and responded to questions about bonuses. When asked about annual bonuses, the average was 1.98 months' worth of monthly salary, or ¥554,000. While the largest percentage of respondents across all age groups answered "more than one month but less than two months' worth," the percentage of respondents who answered "three months' or more" increased with age, from 11.9% in their 20s to 14.2% and 16.9% in their 30s. Many companies have performance-linked bonus systems, and in some cases, sales and marketing positions receive higher bonuses than other positions, with some reporting receiving more than 10 months' worth of monthly salary. Meanwhile, 33% reported "no bonuses" or "no system in place." This suggests that the fashion industry's employment structure, which places a higher proportion of contract employees than other industries, and the harsh reality of no bonuses due to poor performance are factors.

According to a survey of summer 2014 bonuses compiled by the Nihon Keizai Shimbun (from the morning edition of the Nihon Keizai Shimbun on June 27th), the average bonus amount across all industries increased by 5.92% compared to the summer of 2013, recovering to the 800,000 yen range for the first time in six years. Many people also answered that they would use the bonus on "clothing" (17%), and the fashion industry would like to ride this wave as well.