Tsuruya Yoshinobu Co., Ltd., a manufacturer and retailer of Japanese sweets, will be launching a new product, "Kanoaya," which allows you to enjoy the new deliciousness of dried fruit and yokan, at Tsuruya Yoshinobu stores and on its official online store from February 4, 2021.
![]( "Kyoto confectioner Tsuruya Yoshinobu")
Kyoto confectioner Tsuruya Yoshinobu "Fruit Colors"
Enjoy yokan in a more stylish and lighthearted way.
A new type of yokan called "Kanoaya" has been born, woven together with the careful handiwork of Japanese confectioners to create a rich blend of Japanese sweets and fruit. This box contains three flavors: tablet-thin yokan mixed with colorful dried fruits and nuts that tightly seal in the deliciousness of the ingredients. Enjoy the smooth, gentle sweetness and the woven texture of the fruit. It also makes a perfect gift for Valentine's Day or White Day.
■"Kanoaya" product page
https://www.tsuruyayoshinobu.jp/shop/g/g550/
*Product information, release information, and contact information are listed at the end of this release.
Product Introduction
■ A fresh and new way to enjoy yokan.
When you think of traditional yokan, the mainstream images are of it being stick-shaped, full of red bean paste, large, and cut into pieces... However, Tsuruya Yoshinobu has now created a new product, "Ka no Irodori," with the desire to make the deliciousness of yokan more accessible to everyone. By combining yokan shaped as thin as a chocolate tablet with several dried fruits, you can enjoy the gentle sweetness of yokan, the crisp texture of dried fruit, and the juicy aroma of fruit in one bite-sized piece. In addition to the fresh surprise of the flavor itself, the unique appearance, which is neither a Western confectionery nor a chocolate, adds a touch of elegance to tea time.
■ A delicious combination of flavors and aromas with every bite.
Although it looks like a square-shaped tablet chocolate, it has the softness unique to yokan, with a smooth and silky texture. As you eat it, the crispy textures of strawberry, citrus fruits, and cranberry emerge, adding an accent. You can cut it into pieces with the included toothpick, or just eat it in one bite. It goes perfectly with traditional Japanese tea, as well as coffee and black tea. Enjoy the "Colors of Fruit" in any way you like.
■ Three flavors in a chic outfit.
The navy blue presentation box, inspired by the navy blue of the "noren" curtain that is symbolic of Tsuruya Yoshinobu, is decorated with a square design that resembles the shape of yokan and an arrangement of traditional Japanese patterns, stamped with gold foil, creating a simple yet understated and luxurious package. The sparkling foil stamping adds an accent. The size is perfect for a small gift or souvenir, and is also recommended as a gift to convey your feelings on a special occasion.
Introducing three flavors
●Usubeni
Red yokan layered on top of milky white surikohaku. A cute two-layered yokan with a slight "ususubeni" color. The two crunchy/soft textures are complemented by the sweet and sour strawberry flavor, which spreads softly throughout your mouth.
(Strawberry, cranberry, pistachio x surikohaku / Beni yokan)
●Daidai
A gently sweet white yokan topped with domestically grown oranges and sweet summer oranges. The refreshing aroma of two types of dried citrus fruits creates a mellow flavor that highlights the quality of the ingredients, precisely because of this simple combination.
(Orange, sweet orange, cranberry, pistachio x white yokan)
●Chocolate
This slightly bitter chocolate-flavored yokan is made with couverture chocolate kneaded into it, and goes perfectly with the chocolate, vividly bringing out the tartness and sweet aroma of the strawberries and cranberries, for a taste perfect for adults.
(Strawberry, cranberry, pistachio × chocolate yokan)
Product Information
"Kanoaya"
Contents: 3 pieces per box (1 each of orange, white almond, and chocolate)
Price: 1,620 yen including tax (1,500 yen excluding tax)
Contains 28 specific ingredients: orange, almond (orange), almond (white almond), milk ingredients, soy, almond (chocolate)
Shelf life: 20 days
Package size: 21.5 × 7.9 x 2.3cm
*The photo is for illustrative purposes only. The sweets are individually sealed and packed.
*The contents of the assortment are fixed. Please note that the quantity cannot be changed.
Sales Information
■ New release on Thursday, February 4th, 2021
*"Ka no Irodori" is a product that is sold year-round. It is not a limited-time or limited-quantity product.
■ Sold at Tsuruya Yoshinobu main store, official online store, and Tsuruya Yoshinobu stores in department stores, etc.
Some stores may not carry this product. For a list of stores, please see the document (PDF) below.
https://prtimes.jp/a/?f=d45479-20210201-8010.pdf
- "Ka no Irodori" is not a limited-time or limited-quantity product, but as it is mainly produced by hand by artisans, there is a limit to the number produced at one time and it may be temporarily out of stock. If it is out of stock, we apologize for the inconvenience, but we ask that you wait until the next shipment.
- We can reserve the next shipment in store (the next delivery date is undecided depending on the number of shipments). Please ask a sales staff member for more information.
About Kyoto Confectioner "Tsuruya Yoshinobu"
Founded in 1803 (Kyowa 3) in Nishijin, Kyoto, by the first Tsuruya Ihei, this long-established Kyoto confectionery shop has a history spanning over 200 years. With the family motto of "Creating Beautiful Things," the shop preserves traditional techniques while creating new Japanese sweets and cafes that incorporate a modern sensibility. While broadening the appeal of historic Kyoto sweets, the shop is also constantly pursuing new value in Japanese sweets.
Tsuruya Yoshinobu Official Online https://www.tsuruyayoshinobu.jp/shop/default.aspx
Tsuruya Yoshinobu Official Twitter: https://twitter.com/tsuruya1803
Tsuruya Yoshinobu Official Instagram: https://www.instagram.com/tsuruya.yoshinobu_wagashi/
Contact Information
[Regarding products and sales]
Tsuruya Yoshinobu Customer Service
MAIL: order.kyoto@turuya.co.jp
TEL: 075-441-0105
Reception hours: Monday to Saturday (excluding Wednesdays and public holidays) 9:00 - 17:00
Click here for company press release details
Enjoy yokan in a more stylish and lighthearted way.
A new type of yokan called "Kanoaya" has been born, woven together with the careful handiwork of Japanese confectioners to create a rich blend of Japanese sweets and fruit. This box contains three flavors: tablet-thin yokan mixed with colorful dried fruits and nuts that tightly seal in the deliciousness of the ingredients. Enjoy the smooth, gentle sweetness and the woven texture of the fruit. It also makes a perfect gift for Valentine's Day or White Day.
■"Kanoaya" product page
https://www.tsuruyayoshinobu.jp/shop/g/g550/
*Product information, release information, and contact information are listed at the end of this release.
Product Introduction
■ A fresh and new way to enjoy yokan.
When you think of traditional yokan, the mainstream images are of it being stick-shaped, full of red bean paste, large, and cut into pieces... However, Tsuruya Yoshinobu has now created a new product, "Ka no Irodori," with the desire to make the deliciousness of yokan more accessible to everyone. By combining yokan shaped as thin as a chocolate tablet with several dried fruits, you can enjoy the gentle sweetness of yokan, the crisp texture of dried fruit, and the juicy aroma of fruit in one bite-sized piece. In addition to the fresh surprise of the flavor itself, the unique appearance, which is neither a Western confectionery nor a chocolate, adds a touch of elegance to tea time.
■ A delicious combination of flavors and aromas with every bite.
Although it looks like a square-shaped tablet chocolate, it has the softness unique to yokan, with a smooth and silky texture. As you eat it, the crispy textures of strawberry, citrus fruits, and cranberry emerge, adding an accent. You can cut it into pieces with the included toothpick, or just eat it in one bite. It goes perfectly with traditional Japanese tea, as well as coffee and black tea. Enjoy the "Colors of Fruit" in any way you like.
■ Three flavors in a chic outfit.
The navy blue presentation box, inspired by the navy blue of the "noren" curtain that is symbolic of Tsuruya Yoshinobu, is decorated with a square design that resembles the shape of yokan and an arrangement of traditional Japanese patterns, stamped with gold foil, creating a simple yet understated and luxurious package. The sparkling foil stamping adds an accent. The size is perfect for a small gift or souvenir, and is also recommended as a gift to convey your feelings on a special occasion.
Introducing three flavors
●Usubeni
Red yokan layered on top of milky white surikohaku. A cute two-layered yokan with a slight "ususubeni" color. The two crunchy/soft textures are complemented by the sweet and sour strawberry flavor, which spreads softly throughout your mouth.
(Strawberry, cranberry, pistachio x surikohaku / Beni yokan)
●Daidai
A gently sweet white yokan topped with domestically grown oranges and sweet summer oranges. The refreshing aroma of two types of dried citrus fruits creates a mellow flavor that highlights the quality of the ingredients, precisely because of this simple combination.
(Orange, sweet orange, cranberry, pistachio x white yokan)
●Chocolate
This slightly bitter chocolate-flavored yokan is made with couverture chocolate kneaded into it, and goes perfectly with the chocolate, vividly bringing out the tartness and sweet aroma of the strawberries and cranberries, for a taste perfect for adults.
(Strawberry, cranberry, pistachio × chocolate yokan)
Product Information
"Kanoaya"
Contents: 3 pieces per box (1 each of orange, white almond, and chocolate)
Price: 1,620 yen including tax (1,500 yen excluding tax)
Contains 28 specific ingredients: orange, almond (orange), almond (white almond), milk ingredients, soy, almond (chocolate)
Shelf life: 20 days
Package size: 21.5 × 7.9 x 2.3cm
*The photo is for illustrative purposes only. The sweets are individually sealed and packed.
*The contents of the assortment are fixed. Please note that the quantity cannot be changed.
Sales Information
■ New release on Thursday, February 4th, 2021
*"Ka no Irodori" is a product that is sold year-round. It is not a limited-time or limited-quantity product.
■ Sold at Tsuruya Yoshinobu main store, official online store, and Tsuruya Yoshinobu stores in department stores, etc.
Some stores may not carry this product. For a list of stores, please see the document (PDF) below.
https://prtimes.jp/a/?f=d45479-20210201-8010.pdf
- "Ka no Irodori" is not a limited-time or limited-quantity product, but as it is mainly produced by hand by artisans, there is a limit to the number produced at one time and it may be temporarily out of stock. If it is out of stock, we apologize for the inconvenience, but we ask that you wait until the next shipment.
- We can reserve the next shipment in store (the next delivery date is undecided depending on the number of shipments). Please ask a sales staff member for more information.
About Kyoto Confectioner "Tsuruya Yoshinobu"
Founded in 1803 (Kyowa 3) in Nishijin, Kyoto, by the first Tsuruya Ihei, this long-established Kyoto confectionery shop has a history spanning over 200 years. With the family motto of "Creating Beautiful Things," the shop preserves traditional techniques while creating new Japanese sweets and cafes that incorporate a modern sensibility. While broadening the appeal of historic Kyoto sweets, the shop is also constantly pursuing new value in Japanese sweets.
Tsuruya Yoshinobu Official Online https://www.tsuruyayoshinobu.jp/shop/default.aspx
Tsuruya Yoshinobu Official Twitter: https://twitter.com/tsuruya1803
Tsuruya Yoshinobu Official Instagram: https://www.instagram.com/tsuruya.yoshinobu_wagashi/
Contact Information
[Regarding products and sales]
Tsuruya Yoshinobu Customer Service
MAIL: order.kyoto@turuya.co.jp
TEL: 075-441-0105
Reception hours: Monday to Saturday (excluding Wednesdays and public holidays) 9:00 - 17:00
Click here for company press release details
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