Lumine launched its Christmas campaign, "LUMINE CHRISTMAS WORLD OF ICE," on November 11th.

The campaign is themed around the film "Frozen." The building is decorated with film-themed decorations, and stores in Shinjuku, Yurakucho, and Yokohama feature interactive illuminations. The illuminations are uniquely responsive to visitors. As people pass by, LED strip lights light up on the ice-decorated stairs and escalators at Lumine Shinjuku. By illuminating the ice from the bottom up, the ice recreates the scene in the film where Elsa ascends the stairs singing the classic "Let It Go."

In addition, Lumine Yurakucho features a stage modeled after an ice castle. When visitors step inside, LED lights illuminate the entire booth, illuminating them as if Elsa were stomping her feet. At Lumine Yokohama, illuminations inspired by ice decorations are also lit up as visitors pass through the entrance. During the event, Olaf, a character from the movie, will be appearing throughout the building. If you take a photo of him and post it on Twitter, you will be entered into a lottery to win original movie merchandise, with 100 winners. Additionally, if you make a purchase of 10,000 yen or more per receipt at Lumine Shinjuku by December 25th, you will receive an original postcard from the movie.