Fashion designer Emilio Pucci was born on November 20, 1914, in Naples, Italy. He passed away on November 29, 1992.
Born into the Marquis of Barsento, he was a member of the national ski team during high school. After graduating from university, he joined the Italian Air Force at the outbreak of World War II and served in politics after the war. In 1947, he featured the skiwear he wore in high school in Harper's Bazaar magazine. Pucci designed this outfit himself, and its streamlined form drew attention. He subsequently began to be commissioned by the magazine to design women's winter wear, and his designs are sold in New York.
Pucci's subsequent clothing, characterized by its minimalist style and vibrant colors, was immensely popular with women of the time. His designs are characterized by graphic prints, and he continued to release radical and bold patterns. These designs became known as "Pucci patterns," earning him the nickname "Prince of Prints" in the industry. Meanwhile, in 1964, he designed the uniforms for Braniff Airlines crews, and in 1971, he created the logo for the Apollo 15 mission. Around this time, Pucci developed a variety of new materials, including jersey and synthetic materials, and its cutting-edge approach earned it acclaim. In the 1980s, he also designed the interiors of luxury cars like the Lincoln Continental, earning him a CFDA award in 1990. After his death in 1992, Emilio Pucci passed the brand on to his daughter, Laudomia Pucci. Following the success of Christian Lacroix and Matthew Williamson, Peter Dundas has served as creative director since October 2008.