Emilio Pucci is releasing a new scarf collection, "Cities of the World," featuring motifs from six cities around the world. This collection is inspired by the "Battistero" scarf, designed by Marquis Emilio Pucci in 1957, which was inspired by his hometown of Florence. While the Battistero scarf originally depicted the view from Piazza San Giovanni in Florence, this collection features realistic hand-drawn landscapes of six cities. "Florence" features Florence Cathedral in bright colors like lemon yellow and "Emilio" pink. "Rome," depicting the Spanish Steps, uses fuchsia and turquoise. "Paris" features the city's iconic Avenue Montaigne in red, turquoise, and green. The major cities are depicted in Pucci's signature vibrant color palette: white, pink, and red for Shanghai, and yellow, green, and purple for New York.

All scarves are made using the finest silk and printed in the Como region of Italy. All other production processes are carried out by hand by artisans.

Each scarf is presented in a color box inspired by the city. The "World Limited Edition Collector's Set," which includes all cities, is also available exclusively on Emilio Pucci's official online shop.

Pre-sales began on the online shop on November 1st, and limited quantities will be available at the directly managed stores in Florence, Rome, Milan, Paris, London, New York, Shanghai, Hong Kong, and Ginza from November 15th.

In addition, at Pitti Immagine Uomo held in June, an event called "Monumental Puce" was held to commemorate the release of the collection, and a large-scale installation was unveiled in which a "Battistero" print was painted on a 2,000 square meter canvas and the Baptistery of San Giovanni was wrapped in a giant Battistero scarf.