THE INSPIRATION
Marc Jacobs Fragrances introduces Marc Jacobs Perfect Eau de Parfum, a playful and innovative new fragrance. A celebration of optimism, self-acceptance and originality, the fragrance is inspired by Marc Jacobs' belief that "you are perfect just the way you are." A belief so strong that he even has the word "PERFECT" tattooed on his wrist.
"Even when I wish I could be this strong, this good, I got tattoos to remind myself, 'No, I'm fine the way I am, I'm perfect.'"
Marc Jacobs
Like his tattoos, Marc Jacobs Perfect is a fragrance that celebrates self-acceptance and expression. It tells a colorful story with Marc Jacobs' signature contrasts, told through the advertising campaign, fragrance, and designs.
THE CAMPAIGN
Inspired by Marc Jacobs' beliefs, the Marc Jacobs Perfect advertising campaign celebrates authenticity and self-love. The campaign features Lila Moss, an up-and-coming British model and daughter of Kate Moss, alongside a supporting cast of 42 people selected through an open casting call on social media. Shot in New York by internationally renowned fashion photographer Juergen Teller, the campaign, with creative direction by Katie Grand, highlights the individuality and beauty of its cast through a vibrant collage of photographs and showcase shots.
THE FRAGRANCE
Marc Jacobs Perfecto is a modern, bright, and feminine fragrance with an intoxicating floral scent. Created by International Flavors & Fragrances (IFF) perfumer Domitile Michalon-Bertier, the fragrance combines fresh floral notes with smooth, soothing accords to create an unconventional yet harmonious scent. Opening with juicy rhubarb and bright daffodil, the heart opens with the inviting scent of almond milk, and the base is softly enveloping with cedarwood and cashmeran.
Marc Jacobs Perfect—a one-of-a-kind fragrance beyond imagination.
THE DESIGN
The bottle design elegantly blends unexpected elements, faithfully reflecting Marc Jacobs' fashion. Inspired by the style and elegance of classic fragrances, the heavyweight glass base features a rounded, domed silhouette and a gold-tone neck. The blush pink juice inside further enhances the artistic beauty of the bottle. The crystal-cut cap is adorned with a variety of mismatched charms, adding a colorful touch. Each charm was personally selected by Marc Jacobs, reflecting his signature unexpected and unbalanced style. The outer box also has a vintage feel to match the bottle. The delicate, matte blush pink outer box features an original pastel illustration by New York-based illustrator Jackie Blue, created exclusively for Marc Jacobs Perfect.
THE LINE UP
Marc Jacobs Perfect Eau de Parfum
50mL 11,700 yen (excluding tax)
100mL 15,200 yen (excluding tax)
Released on Thursday, November 5, 2020
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