United Arrows will be officially launching its new women's shoe brand, "Boisson Chocolat," in Spring/Summer 2014. New stores will begin opening in March of next year.

The brand was launched in Autumn/Winter 2010 as an online-only label for the company's shoe and bag select shop, "Odette e Odile UNITED ARROWS," and test sales began in November 2011 at train station stores, "THE STATION STORE UNITED ARROWS LTD." Due to strong sales, the brand will be launched as a new business next spring. New stores are planned to open in fashion buildings, shopping centers, underground malls, and other locations in the Tokyo metropolitan area, targeting office ladies and housewives in their late 20s to early 30s.

Under the theme of "SHOES MAKE YOUR DAYS SPECIAL (shoes that make your everyday life wonderful)," Boisson Chocolat offers must-have items essential for women's styling, such as plain and basic pumps, flats, sandals, and boots, with a focus on comfort. The brand name comes from the chocolate drink (Boisson Chocolat) loved by French women. The brand offers bitter and sweet shoes that will make you feel happy just by looking at them, like the chocolates in a chocolatier's display case.

Main price ranges (excluding tax) are pumps ¥9,500, flats ¥8,500, sandals ¥8,500, short boots ¥12,000, and long boots ¥15,000.