Louis Vuitton unveils its new brand advertising campaign: a journey that transcends time and is timeless, an inspiring journey across diverse landscapes and borders to reach far-flung destinations, and one driven by innocent curiosity to discover what lies on both sides. For Louis Vuitton, travel is not just about visiting physical destinations; it is also an inward journey, a process of self-discovery. With the help of an all-local team, the dreamlike landscapes photographed by Vivienne Sassen come to life, visually expressing the Maison's core values of "the essence of travel": dreams, escape from the mundane, generational transmission, and consistent optimism.
The imagination takes flight to Iceland - a land of fire and ice, a land of light and darkness with breathtaking landscapes that grip the heart. The children are photographed against the black sand beaches and mysterious peninsulas of the south, contrasted with the dreamlike dramatic glacial lakes and tiny lava caves of the north. In the background, soft layers of ice and snow lie on the plains, and faint sunlight filters in from beyond the hazy sky. The mountains are reflected in the endless lake surface, painting gentle shades of blue and gray.
Childhood memories hidden deep within the traveler's heart awaken, and they take flight toward their dreams and look toward a bright future with innocent joy. The Boite Chapeau hat case transforms into a tambourine, the Alzer trunk is enchanted to the Eiffel Tower, and a giant trunk key marches along the Icelandic coastline -- in the world of children, anything is possible, and they are free and easy, believing in a brighter tomorrow and setting out to discover the unknown country within themselves.
For this advertising campaign, photographer Viviane Sassen turned her lens to Iceland on an inspiring journey beyond its otherworldly landscapes. The Icelandic children joyfully explored the horizon of this large island, surrounded by the magnificent natural beauty of their home country. Since the 1980s, international photographers have captured the iconic monogram and its diverse personalities in unique landscapes, each in a unique corner of the world. Each photographer's work is powerful and timeless, retaining its timeless value to this day.
#louisvuitton #LouisVuitton
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The imagination takes flight to Iceland - a land of fire and ice, a land of light and darkness with breathtaking landscapes that grip the heart. The children are photographed against the black sand beaches and mysterious peninsulas of the south, contrasted with the dreamlike dramatic glacial lakes and tiny lava caves of the north. In the background, soft layers of ice and snow lie on the plains, and faint sunlight filters in from beyond the hazy sky. The mountains are reflected in the endless lake surface, painting gentle shades of blue and gray.
Childhood memories hidden deep within the traveler's heart awaken, and they take flight toward their dreams and look toward a bright future with innocent joy. The Boite Chapeau hat case transforms into a tambourine, the Alzer trunk is enchanted to the Eiffel Tower, and a giant trunk key marches along the Icelandic coastline -- in the world of children, anything is possible, and they are free and easy, believing in a brighter tomorrow and setting out to discover the unknown country within themselves.
For this advertising campaign, photographer Viviane Sassen turned her lens to Iceland on an inspiring journey beyond its otherworldly landscapes. The Icelandic children joyfully explored the horizon of this large island, surrounded by the magnificent natural beauty of their home country. Since the 1980s, international photographers have captured the iconic monogram and its diverse personalities in unique landscapes, each in a unique corner of the world. Each photographer's work is powerful and timeless, retaining its timeless value to this day.
#louisvuitton #LouisVuitton
Click here for company press release details
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