Global skincare brand SK-II has released a new campaign video ahead of the launch of SK-II Facial Treatment Essence Street Art Limited Edition (available in three colors: yellow, red, and white) on October 21, 2020.
https://youtu.be/b29auESjZbM
In this video, actresses Haruka Ayase and Chloe Moretz, and singer-songwriter Leah Do, sing and dance against a street art backdrop as they exchange limited edition bottles, expressing the joy of gift-giving. Directed by Grammy-nominated director Andrew Thomas Huang. The trio will perform Mariah Carey's classic song "Fantasy," a world-first remix sung in three languages: Japanese, English, and Chinese.
The SK-II Facial Treatment Essence Street Art Limited Edition (available in three colors: yellow, red, and white) will be available at SK-II counters nationwide and online from October 21, 2020.
"2020 has been a year of many unexpected events. The holiday season is a time when we want to treat ourselves and show our love for others. This holiday season, SK-II is showcasing the wonders of Pitera™ and our desire to bring customers crystal clear skin through the vibrant energy of pop culture. Through this campaign, which features street art, music and brand ambassadors Haruka Ayase, Chloe Moretz and Lea Dou, we hope to share this sense of love and warmth with our customers," said Sandeep Seth, Global CEO of SK-II. A constant favorite for over 40 years, SK-II Facial Treatment Essence is SK-II's best-selling, high-performance toner. Containing over 90% of SK-II's proprietary Pitera™ ingredient, this product has helped countless women around the world achieve radiant, clear skin. The secret behind Pitera™ lies in SK-II's research, which began when the company discovered the beautiful hands of aging sake brewers at a Japanese sake brewery. Experience radiant, clear skin this holiday season with the Street Art Limited Edition Facial Treatment Essence.
This limited edition design bottle comes with a "FUROSHIKI," a fusion of traditional Japanese furoshiki wrapping cloth and street art. Why not wrap your SK-II bottle in it to make a special gift or treat yourself? FUROSHIKI is a sustainable item that can be used in a variety of ways, such as wrapping a bottle in a special way to create special wrapping, turning it into a bag, or using it as an interior accent, simply by tying it in a clever way. Enjoy adding even more color to your holiday season with FUROSHIKI.
■About SK-II
For nearly 40 years since its launch, SK-II has been deeply involved with millions of people around the world, aiming to change not only women's skin but also their destinies. SK-II's journey to beautiful skin began when, by chance, they came across the question of why the hands of an aging brewer were so beautiful. Believing that the secret to beautiful skin lies in the fermentation process, such as in sake brewing, years of research led to the creation of Pitera™, a unique ingredient achieved through the unique fermentation of a special yeast. Since then, all SK-II products, which contain the unique ingredient Pitera™, have become the key to beautiful skin for ambassadors active around the world, and are supported by the trust of many customers, regardless of age or skin type. For more information, please visit https://sk-ii.jp.
*PiteraTM: Galactomyces Ferment Filtrate (skin conditioning and moisturizing ingredient)
Facial Treatment Essence Street Art Limited Edition Coffret
(Red/Yellow/White)
Limited quantity release from October 21, 2020. 22,000 yen each (excluding tax)
[Set contents]
SK-II Facial Treatment Essence Red / Yellow / White Street Art Limited Edition / 230mL each (actual product)
SK-II Facial Treatment Gentle Cleanser (face wash) / 20g
SK-II Facial Treatment Clear Lotion (wipe-off lotion) / 30mL
SK-II Skin Power Airy (beauty emulsion) / 15g
FUROSHIKI 1 sheet
Click here for company press release details
https://youtu.be/b29auESjZbM
In this video, actresses Haruka Ayase and Chloe Moretz, and singer-songwriter Leah Do, sing and dance against a street art backdrop as they exchange limited edition bottles, expressing the joy of gift-giving. Directed by Grammy-nominated director Andrew Thomas Huang. The trio will perform Mariah Carey's classic song "Fantasy," a world-first remix sung in three languages: Japanese, English, and Chinese.
The SK-II Facial Treatment Essence Street Art Limited Edition (available in three colors: yellow, red, and white) will be available at SK-II counters nationwide and online from October 21, 2020.
"2020 has been a year of many unexpected events. The holiday season is a time when we want to treat ourselves and show our love for others. This holiday season, SK-II is showcasing the wonders of Pitera™ and our desire to bring customers crystal clear skin through the vibrant energy of pop culture. Through this campaign, which features street art, music and brand ambassadors Haruka Ayase, Chloe Moretz and Lea Dou, we hope to share this sense of love and warmth with our customers," said Sandeep Seth, Global CEO of SK-II. A constant favorite for over 40 years, SK-II Facial Treatment Essence is SK-II's best-selling, high-performance toner. Containing over 90% of SK-II's proprietary Pitera™ ingredient, this product has helped countless women around the world achieve radiant, clear skin. The secret behind Pitera™ lies in SK-II's research, which began when the company discovered the beautiful hands of aging sake brewers at a Japanese sake brewery. Experience radiant, clear skin this holiday season with the Street Art Limited Edition Facial Treatment Essence.
This limited edition design bottle comes with a "FUROSHIKI," a fusion of traditional Japanese furoshiki wrapping cloth and street art. Why not wrap your SK-II bottle in it to make a special gift or treat yourself? FUROSHIKI is a sustainable item that can be used in a variety of ways, such as wrapping a bottle in a special way to create special wrapping, turning it into a bag, or using it as an interior accent, simply by tying it in a clever way. Enjoy adding even more color to your holiday season with FUROSHIKI.
■About SK-II
For nearly 40 years since its launch, SK-II has been deeply involved with millions of people around the world, aiming to change not only women's skin but also their destinies. SK-II's journey to beautiful skin began when, by chance, they came across the question of why the hands of an aging brewer were so beautiful. Believing that the secret to beautiful skin lies in the fermentation process, such as in sake brewing, years of research led to the creation of Pitera™, a unique ingredient achieved through the unique fermentation of a special yeast. Since then, all SK-II products, which contain the unique ingredient Pitera™, have become the key to beautiful skin for ambassadors active around the world, and are supported by the trust of many customers, regardless of age or skin type. For more information, please visit https://sk-ii.jp.
*PiteraTM: Galactomyces Ferment Filtrate (skin conditioning and moisturizing ingredient)
Facial Treatment Essence Street Art Limited Edition Coffret
(Red/Yellow/White)
Limited quantity release from October 21, 2020. 22,000 yen each (excluding tax)
[Set contents]
SK-II Facial Treatment Essence Red / Yellow / White Street Art Limited Edition / 230mL each (actual product)
SK-II Facial Treatment Gentle Cleanser (face wash) / 20g
SK-II Facial Treatment Clear Lotion (wipe-off lotion) / 30mL
SK-II Skin Power Airy (beauty emulsion) / 15g
FUROSHIKI 1 sheet
Click here for company press release details
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