UNIQLO is launching a select shop called "Mio Kuro" by Imada Mio for a limited time from April 15th to July 1st.

As a buyer, Imada Mio will be selecting products from UNIQLO's spring/summer lineup that she "would want to wear" and "would genuinely recommend." The first installment, "Mio's Summer Dressing," will begin on April 15th, followed by "Mio's Favorites" on May 14th, and the third installment, "Mio's Summer Relaxing," on June 11th. Each installment will have a different theme, and Mio will be sharing her recommended styles while wearing items she personally selects through UNIQLO's online store, in-store, and the fashion discovery app "StyleHint" (https://www.stylehint.com/). During the period, the "StyleHint" app will also feature all 30 looks from "30 Days Outfits," featuring 30 outfits styled by Imada Mio herself, including some of her own clothes. A "real-life Mio Kuro" shop will also be open at "StyleHint Harajuku" inside the UNIQLO Harajuku store. The store will also feature an original movie and photo booth that can only be seen there.


Below is a comment from Mio Imada.

I took on the challenge of being a buyer for "Mio Kuro." I'm a regular Uniqlo customer, and I'm selecting clothes from the Spring/Summer collection that I really want to wear and can truly recommend. As I wandered around the sample room, I made so many discoveries that made me think, "That's cute! I didn't know they had these, either!" There's also men's clothing that I'd wear and would like you to wear too. I tried on various items in front of the mirror, carefully considering them, so there are plenty of styling tips. I'll be proposing "30 Days of Outfits" based on three themes, and I hope you'll use them as inspiration for your daily styling.

For more details, please visit the "Mioqlo" special website. A special video is also available. Check out each at the URL below!



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