Asahi Shuzo Co., Ltd. will begin shipping the first new liqueur under the "Kubota" brand, "Kubota Yuzu Liqueur," on October 26, 2020.
Despite the tough conditions in the alcoholic beverage industry, liqueur shipments have increased, and it is particularly popular among younger generations and those with low alcohol tolerance. This time, the product is primarily targeted at younger generations who do not often drink sake, with the aim of helping them learn how to enjoy sake. For the flavor, we chose yuzu, a citrus fruit that pairs well with sake and is becoming increasingly popular overseas as a Japanese food ingredient. This liqueur is fruity yet retains the crispness that is characteristic of "Kubota," achieving a good balance of fruitiness and sake flavor. The yuzu used in "Kubota Yuzu Liqueur" is "honyuzu" (real yuzu) grown in the Monobe and Reihoku districts of Kochi Prefecture, the only region in Japan primarily focused on "tamayuzu," shipped whole. This region boasts the highest volume of yuzu shipments in Japan. The yuzu boasts a strong, natural aroma and a tart juice. These honyuzu are gently squeezed with the skin on, reducing the juice yield to create a sweeter taste with less acidity and bitterness. Using "Kubota Senju Junmai Ginjo," with its gentle aroma and gentle acidity, as the base, the refreshing aroma and subtle sweetness of the yuzu are enhanced. Enjoy it on the rocks or straight for a light, refreshing taste. It can also be enjoyed in a variety of ways, such as mixed with soda or tea for a cocktail, or frozen as a sorbet. The label design features colors reminiscent of the yuzu fruit. The gradation, reminiscent of blending watercolors, expresses the soft flavor of yuzu that spreads in the mouth when put in the mouth, and its marriage with sake.
Asahi Shuzo listens to the changing times and the voices of its customers, always taking on challenges appropriate to the times in order to respond to those voices, and continues to pursue and provide deliciousness that satisfies its customers.
■"Kubota Yuzu Liqueur" Product Overview
Product Name: Kubota Yuzu Liqueur
Product Description: Made with fragrant "honyuzu" citrus fruits from Kochi Prefecture, this liqueur has a good balance of fruit juice and sake flavor. The yuzu juice is gently squeezed with the skin on, resulting in a sweet taste with little acidity or bitterness. "Kubota Senju Junmai Ginjo" brings out the refreshing aroma and subtle sweetness of the yuzu, making it a light drink that is easy to drink either on the rocks or straight. Alcohol content: 9% Recommended temperature: On the rocks, 5°C Price: 720ml / 1,300 yen (suggested retail price, excluding tax) Shipping date: Monday, October 26, 2020 *Shipping from the Asahi Shuzo Online Shop will begin on Wednesday, October 28 Inquiries: Asahi Shuzo Co., Ltd. TEL: 0258-41-3777 Business hours: Monday - Friday (excluding public holidays and company holidays) 10:00 - 17:00 ■Kubota Yuzu Liqueur Drinking Variations
Yuzu Fizz
[Ingredients] Kubota Yuzu Liqueur 60ml, soda 60ml, a little yuzu peel, ice to taste [Directions] 1. Fill a glass with ice and add chopped yuzu peel.
2. Pour in the yuzu liqueur and soda and mix lightly.
Yuzu Tea
[Ingredients]
60ml Kubota Yuzu Liqueur, 60ml black tea, a little yuzu peel, ice to taste
[Directions]
1. Fill a glass with ice and add chopped yuzu peel.
2. Pour in the yuzu liqueur and black tea and mix lightly.
Yuzu Sherbet
[Ingredients]
180ml of Kubota Yuzu Liqueur
[Directions]
1. Place the yuzu liqueur in a freezer-safe airtight bag and freeze.
2. When it becomes crunchy, knead it from the top of the bag and transfer to a glass.
■About Asahi Shuzo Co., Ltd.
Founded in 1830 (Tenpo 1) in Asahi, Nagaoka City, Niigata Prefecture, a town surrounded by rice paddies and satoyama woodlands. For over 180 years since then, we have continued to produce sake with a focus on Niigata ingredients, using soft water from the clear underground aquifer that flows through the area where we were founded, high-quality sake rice grown through extensive research together with local farmers, and the wisdom passed down from Toji Koshiji and technological innovations resulting from basic research. Putting quality and the customer first in everything we do. That is Asahi Shuzo's policy.
Established in 1985 (Showa 60), Kubota is a brand symbolizing Asahi Shuzo, bearing the company's original name, "Kubotaya," at the time of its founding. With an enterprising spirit, we have read the changes of the times and taken on repeated challenges, establishing a new direction for sake known as "light and dry," in the pursuit of sake that everyone can agree is delicious. With the motto of "constantly evolving deliciousness," we listen to the changing times and the voices of our customers, and in order to respond to those voices, we are always taking on challenges appropriate to the times, continuing to pursue and provide deliciousness that satisfies our customers.
Click here for company press release details
Despite the tough conditions in the alcoholic beverage industry, liqueur shipments have increased, and it is particularly popular among younger generations and those with low alcohol tolerance. This time, the product is primarily targeted at younger generations who do not often drink sake, with the aim of helping them learn how to enjoy sake. For the flavor, we chose yuzu, a citrus fruit that pairs well with sake and is becoming increasingly popular overseas as a Japanese food ingredient. This liqueur is fruity yet retains the crispness that is characteristic of "Kubota," achieving a good balance of fruitiness and sake flavor. The yuzu used in "Kubota Yuzu Liqueur" is "honyuzu" (real yuzu) grown in the Monobe and Reihoku districts of Kochi Prefecture, the only region in Japan primarily focused on "tamayuzu," shipped whole. This region boasts the highest volume of yuzu shipments in Japan. The yuzu boasts a strong, natural aroma and a tart juice. These honyuzu are gently squeezed with the skin on, reducing the juice yield to create a sweeter taste with less acidity and bitterness. Using "Kubota Senju Junmai Ginjo," with its gentle aroma and gentle acidity, as the base, the refreshing aroma and subtle sweetness of the yuzu are enhanced. Enjoy it on the rocks or straight for a light, refreshing taste. It can also be enjoyed in a variety of ways, such as mixed with soda or tea for a cocktail, or frozen as a sorbet. The label design features colors reminiscent of the yuzu fruit. The gradation, reminiscent of blending watercolors, expresses the soft flavor of yuzu that spreads in the mouth when put in the mouth, and its marriage with sake.
Asahi Shuzo listens to the changing times and the voices of its customers, always taking on challenges appropriate to the times in order to respond to those voices, and continues to pursue and provide deliciousness that satisfies its customers.
■"Kubota Yuzu Liqueur" Product Overview
Product Name: Kubota Yuzu Liqueur
Product Description: Made with fragrant "honyuzu" citrus fruits from Kochi Prefecture, this liqueur has a good balance of fruit juice and sake flavor. The yuzu juice is gently squeezed with the skin on, resulting in a sweet taste with little acidity or bitterness. "Kubota Senju Junmai Ginjo" brings out the refreshing aroma and subtle sweetness of the yuzu, making it a light drink that is easy to drink either on the rocks or straight. Alcohol content: 9% Recommended temperature: On the rocks, 5°C Price: 720ml / 1,300 yen (suggested retail price, excluding tax) Shipping date: Monday, October 26, 2020 *Shipping from the Asahi Shuzo Online Shop will begin on Wednesday, October 28 Inquiries: Asahi Shuzo Co., Ltd. TEL: 0258-41-3777 Business hours: Monday - Friday (excluding public holidays and company holidays) 10:00 - 17:00 ■Kubota Yuzu Liqueur Drinking Variations
Yuzu Fizz
[Ingredients] Kubota Yuzu Liqueur 60ml, soda 60ml, a little yuzu peel, ice to taste [Directions] 1. Fill a glass with ice and add chopped yuzu peel.
2. Pour in the yuzu liqueur and soda and mix lightly.
Yuzu Tea
[Ingredients]
60ml Kubota Yuzu Liqueur, 60ml black tea, a little yuzu peel, ice to taste
[Directions]
1. Fill a glass with ice and add chopped yuzu peel.
2. Pour in the yuzu liqueur and black tea and mix lightly.
Yuzu Sherbet
[Ingredients]
180ml of Kubota Yuzu Liqueur
[Directions]
1. Place the yuzu liqueur in a freezer-safe airtight bag and freeze.
2. When it becomes crunchy, knead it from the top of the bag and transfer to a glass.
■About Asahi Shuzo Co., Ltd.
Founded in 1830 (Tenpo 1) in Asahi, Nagaoka City, Niigata Prefecture, a town surrounded by rice paddies and satoyama woodlands. For over 180 years since then, we have continued to produce sake with a focus on Niigata ingredients, using soft water from the clear underground aquifer that flows through the area where we were founded, high-quality sake rice grown through extensive research together with local farmers, and the wisdom passed down from Toji Koshiji and technological innovations resulting from basic research. Putting quality and the customer first in everything we do. That is Asahi Shuzo's policy.
Established in 1985 (Showa 60), Kubota is a brand symbolizing Asahi Shuzo, bearing the company's original name, "Kubotaya," at the time of its founding. With an enterprising spirit, we have read the changes of the times and taken on repeated challenges, establishing a new direction for sake known as "light and dry," in the pursuit of sake that everyone can agree is delicious. With the motto of "constantly evolving deliciousness," we listen to the changing times and the voices of our customers, and in order to respond to those voices, we are always taking on challenges appropriate to the times, continuing to pursue and provide deliciousness that satisfies our customers.
Click here for company press release details
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