Gong Cha Japan Co., Ltd. will launch "Saisai Gayu," a unique Gong Cha twist on porridge, a dish beloved throughout Asia, including Japan, on October 14, 2020, as the first food menu item at Gong Cha restaurants in Japan. In addition, "Creamy Tapioca" will be released on the same day as a new side dish. * *Excluding some stores

■The first food menu item is "porridge," a dish beloved throughout Asia, including Japan.
Porridge has long been a favorite in Asia, including Japan, and can be enjoyed for breakfast, lunch, or dinner. We are releasing this item because it pairs well with Gong Cha's tea menu and is a food item befitting the Asian cafe Gong Cha. The product name, "Saisaigayu," reflects the warming flavor and soothing quality of porridge, which soothes both body and soul, and the belief that eating Gong Cha porridge brightens up your day. The introduction of "Saisaigayu" will provide new dining opportunities, increasing customer visit frequency and expanding our customer base.
■Three Types of "Saisaigayu"
We offer three types: "Samgyetang" and "Ginger Tomato," both based on Chinese-style porridge simmered in chicken stock; and "Shio Konbu," a simple type based on traditional Japanese white porridge topped with salted kelp. You can enjoy choosing based on your mood at the time.
■New Side Dish "Creamy Tapioca"
This side dish is an adaptation of the popular toppings "Tapioca" and "Milk Foam." It comes in two flavors: strawberry and brown sugar. It's a convenient treat for when you want something sweet.
■"Saisaigayu" Product Overview
Release Date: Wednesday, October 14, 2020 - Available year-round
Sold at: All stores *Excluding some stores.
We offer a great value tea set with your choice of four types of straight tea. Your tea set drink can be selected from four types: "Alishan Oolong Tea," "Oolong Tea," "Jasmine Green Tea," or "Black Tea." *Regular size only. We recommend "Alishan Oolong Tea," which has a refreshing yet sweet taste, to accompany "Saisaigayu."
Saisaigayu Samugetan

Store price: Tea set 990 yen / single item 690 yen (excl. tax)
Delivery price: Tea set 1,080 yen / single item 750 yen (incl. tax)
A Chinese-style porridge made by slowly simmering rice in chicken stock until it becomes soft and tender, accented with the aroma of ginger, combined with steamed chicken and fried onion, and topped with pine nuts and thread chili peppers, this porridge has a gentle flavor that brings out the umami of chicken.
Saisaigayu Ginger Tomato

Store price: Tea set 990 yen / single item 690 yen (excl. tax)
Delivery price: Tea set 1,080 yen / single item 750 yen (incl. tax)
A Chinese-style porridge made by slowly simmering rice in chicken stock until it becomes soft and tender, accented with the aroma of ginger, combined with tomato sauce and minced chicken, and topped with powdered cheese and parsley, for a refreshing porridge with a tangy taste from the tomatoes. We've given the Western-style tomato porridge an Asian twist, characteristic of Gong Cha, by adding negi shogajan (green onion and ginger sauce).
Sasaigayu Shio Konbu (Seasoned Porridge with Salt and Konbu)

In-store price: Tea set ¥920 / Single item ¥620 (excl. tax)
Delivery price: Tea set ¥1,000 / Single item ¥670 (incl. tax)
Traditional Japanese white porridge made with domestically produced rice and seasoned to enjoy its texture, topped with thinly sliced salted kelp. A simple, comforting porridge that is familiar to Japanese people, with the sweetness of rice.
■"Creamy Tapioca" Product Overview
Release date: Available year-round from Wednesday, October 14, 2020
Sold at: All stores *Some stores excluded.
Retail price: 150 yen (excluding tax)
Delivery price: 170 yen (including tax)
A side dish that is an adaptation of "tapioca," Gong Cha's most popular topping menu item. The tapioca is carefully cooked in-store for over an hour to achieve a gentle sweetness and chewy texture, and is combined with milky, slightly salty "milk foam" made from whipped milk, butter, and other ingredients. We offer two flavors: "Strawberry," which has a sweet and sour taste with plenty of fruit pulp, and "Brown Sugar," which uses our original brown sugar syrup and has a refreshing aftertaste while making the most of the unique deep sweetness. :
。
Creamy Tapioca Strawberry
Creamy Tapioca Brown Sugar
■4 Types of Straight Tea
One of the distinctive features of Gong Cha is its tea menu, which is made using carefully selected, high-quality tea leaves, and is carefully brewed in-store. In order to allow you to enjoy the true flavor of tea, which has a very delicate aroma and flavor, the water temperature and brewing time are changed for each tea leaf, and we are particular about aroma and freshness, and we serve each cup with care.
・'Alishan Oolong Tea'
A golden-colored oolong tea grown in Alishan, Taiwan's tea-growing region, with a refreshing yet sweet taste.
・'Oolong Tea'
One of Taiwan's most representative teas, characterized by its aroma and richness.
・'Jasmine Green Tea'
A green tea with a gorgeous aroma that will make you feel elegant.
・'Black Tea'
A highly fragrant black tea characterized by its deep flavor.

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■The first food menu item is "porridge," a dish beloved throughout Asia, including Japan.
Porridge has long been a favorite in Asia, including Japan, and can be enjoyed for breakfast, lunch, or dinner. We are releasing this item because it pairs well with Gong Cha's tea menu and is a food item befitting the Asian cafe Gong Cha. The product name, "Saisaigayu," reflects the warming flavor and soothing quality of porridge, which soothes both body and soul, and the belief that eating Gong Cha porridge brightens up your day. The introduction of "Saisaigayu" will provide new dining opportunities, increasing customer visit frequency and expanding our customer base.
■Three Types of "Saisaigayu"
We offer three types: "Samgyetang" and "Ginger Tomato," both based on Chinese-style porridge simmered in chicken stock; and "Shio Konbu," a simple type based on traditional Japanese white porridge topped with salted kelp. You can enjoy choosing based on your mood at the time.
■New Side Dish "Creamy Tapioca"
This side dish is an adaptation of the popular toppings "Tapioca" and "Milk Foam." It comes in two flavors: strawberry and brown sugar. It's a convenient treat for when you want something sweet.
■"Saisaigayu" Product Overview
Release Date: Wednesday, October 14, 2020 - Available year-round
Sold at: All stores *Excluding some stores.
We offer a great value tea set with your choice of four types of straight tea. Your tea set drink can be selected from four types: "Alishan Oolong Tea," "Oolong Tea," "Jasmine Green Tea," or "Black Tea." *Regular size only. We recommend "Alishan Oolong Tea," which has a refreshing yet sweet taste, to accompany "Saisaigayu."
Saisaigayu Samugetan

Store price: Tea set 990 yen / single item 690 yen (excl. tax)
Delivery price: Tea set 1,080 yen / single item 750 yen (incl. tax)
A Chinese-style porridge made by slowly simmering rice in chicken stock until it becomes soft and tender, accented with the aroma of ginger, combined with steamed chicken and fried onion, and topped with pine nuts and thread chili peppers, this porridge has a gentle flavor that brings out the umami of chicken.
Saisaigayu Ginger Tomato

Store price: Tea set 990 yen / single item 690 yen (excl. tax)
Delivery price: Tea set 1,080 yen / single item 750 yen (incl. tax)
A Chinese-style porridge made by slowly simmering rice in chicken stock until it becomes soft and tender, accented with the aroma of ginger, combined with tomato sauce and minced chicken, and topped with powdered cheese and parsley, for a refreshing porridge with a tangy taste from the tomatoes. We've given the Western-style tomato porridge an Asian twist, characteristic of Gong Cha, by adding negi shogajan (green onion and ginger sauce).
Sasaigayu Shio Konbu (Seasoned Porridge with Salt and Konbu)

In-store price: Tea set ¥920 / Single item ¥620 (excl. tax)
Delivery price: Tea set ¥1,000 / Single item ¥670 (incl. tax)
Traditional Japanese white porridge made with domestically produced rice and seasoned to enjoy its texture, topped with thinly sliced salted kelp. A simple, comforting porridge that is familiar to Japanese people, with the sweetness of rice.
■"Creamy Tapioca" Product Overview
Release date: Available year-round from Wednesday, October 14, 2020
Sold at: All stores *Some stores excluded.
Retail price: 150 yen (excluding tax)
Delivery price: 170 yen (including tax)
A side dish that is an adaptation of "tapioca," Gong Cha's most popular topping menu item. The tapioca is carefully cooked in-store for over an hour to achieve a gentle sweetness and chewy texture, and is combined with milky, slightly salty "milk foam" made from whipped milk, butter, and other ingredients. We offer two flavors: "Strawberry," which has a sweet and sour taste with plenty of fruit pulp, and "Brown Sugar," which uses our original brown sugar syrup and has a refreshing aftertaste while making the most of the unique deep sweetness. :
。
Creamy Tapioca Strawberry
Creamy Tapioca Brown Sugar
■4 Types of Straight Tea
One of the distinctive features of Gong Cha is its tea menu, which is made using carefully selected, high-quality tea leaves, and is carefully brewed in-store. In order to allow you to enjoy the true flavor of tea, which has a very delicate aroma and flavor, the water temperature and brewing time are changed for each tea leaf, and we are particular about aroma and freshness, and we serve each cup with care.
・'Alishan Oolong Tea'
A golden-colored oolong tea grown in Alishan, Taiwan's tea-growing region, with a refreshing yet sweet taste.
・'Oolong Tea'
One of Taiwan's most representative teas, characterized by its aroma and richness.
・'Jasmine Green Tea'
A green tea with a gorgeous aroma that will make you feel elegant.
・'Black Tea'
A highly fragrant black tea characterized by its deep flavor.

Click here for company press release details
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