Imosho Co., Ltd. will launch "& OIMO TOKYO," a sweets brand made exclusively with aged sweet potatoes from Tanegashima, on October 1, 2020. To celebrate, the brand will be participating in the "Delicious Collection" event hosted by Shinjuku Takashimaya for seven days from September 24 to 29, 2020, where it will offer a limited-time advance sale of its flagship products.
Overview of "& OIMO TOKYO," a store specializing in aged, charcoal-grilled sweet potato sweets
We deliver sweets made with carefully selected ingredients, based on the concept of "stylish and healthy."
We will be selling "Honey Sweet Potato Basque Cheesecake" made with specially aged sweet potatoes, and "Honey Sweet Potato Taiyaki" combining sweet potato paste with Western ingredients. We will also be offering original coffee blends created to complement sweet potato sweets by Miyajima's leading cafe, Itsuki Coffee, the only cafe in Miyajima, a World Heritage Site, that roasts its own specialty coffee, as well as original flavored teas created in collaboration with Chajihen, a Shizuoka-based project that explores the possibilities of tea.
Official name: & OIMO TOKYO produced by imosho
Sales channel: E-commerce site, with plans to expand sales channels sequentially
E-commerce sales start date: October 1st, 2020 (Thursday) 00:00~
URL: https://www.and-oimo-tokyo.com
GRAND CHEF Taishi Oya
He has worked as a chef patissier at renowned restaurants such as Madame Toki, Joël Robuchon, Ukaitei, and LOUANGE TOKYO for around 20 years. He has been involved in the development of many new products and the launch of new stores. He is also using his knowledge as a vegetable sommelier to explore new possibilities for sweet potatoes.
Honey Sweet Potato Basque Cheesecake Overview
This cheesecake is made with aged sweet potatoes, which bring out the most delicious flavor of the sweet potato. Baked at a high temperature, the honey seeps out onto the outside of the cake, creating a fragrant caramel-like flavor. Enjoy the new harmony of moist, sweet sweet potato and fragrant Basque cheesecake.
▲Sweet Sweet Potato Basque Cheesecake ¥3,200 (excl. tax)
Overview of {Sweet Sweet Potato Taiyaki}
A taiyaki filled with aged sweet potato paste, apple or fig compote, and cheese. The gluten-free dough, made with rice flour instead of wheat flour and grapeseed oil instead of shortening, is crispy on the outside and chewy on the inside. These unique taiyaki are made with healthy ingredients.
▲Honey Sweet Potato Taiyaki (Apple & Cream Cheese) 3 pieces ¥750 (excluding tax) / Honey Sweet Potato Taiyaki (Fig & Blue Cheese) 3 pieces 1,200 yen (excluding tax)
Outline of the pre-sale event "Delicious Collection"
Even before the launch, pre-sales have been decided at "Delicious Collection," hosted by Shinjuku Takashimaya!
Shinjuku Takashimaya's annual gourmet festival! Takashimaya's official e-commerce site, "Delicious Collection," will be holding a real-life event, bringing together "the hottest flavors of the moment" from all over the country. The event will be packed with shops opening in a department store for the first time, masterpieces from popular shops that are difficult to reserve, and this time, take-out gourmet food to enjoy at home. Please take this opportunity to stop by.
Official event name: Delicious Collection
Organizer: Takashimaya Shinjuku Takashimaya Co., Ltd.
Event period: Thursday, September 17th – Tuesday, September 29th, 2020, 10:00–20:00
& OIMO TOKYO store opening period: Thursday, September 24th – Tuesday, September 29th, 2020, 10:00–20:00
Venue: Shinjuku Takashimaya 11th floor event hall (24−2 Sendagaya 5-chome, Shibuya-ku, Tokyo)
Imo Takumi Co., Ltd. Company Overview
Representatives of an editorial production company and a top patisserie establish a joint venture company
Imo Takumi Co., Ltd. is formed by Akiji Osaki, representative director of editorial production company Roaster, and LOUANGE, president of Roppongi patisserie. This shop specializes in aged sweet potatoes and was co-founded by Ochi Michitaka, executive producer of &OIMO TOKYO (Le Wanju Tokyo). The shop offers sweets that utilize Ochi's creativity, which has led to the creation of popular classic sweets, and Osaki's editorial skills, which have come from his experience as editor-in-chief of numerous fashion magazines.
& OIMO TOKYO's sweet potatoes are carefully selected Anno potatoes, purchased directly from contracted farmers in Tanegashima.
Introduction to the Founder of Imosho Co., Ltd.
Representative Director Osaki Akiji
Born in Hiroshima Prefecture. An editor active in a wide range of genres, including fashion, beauty, and gourmet food. While serving as editor-in-chief of numerous fashion magazines, he is also a self-proclaimed gourmet who eats at over 600 restaurants a year. His column is currently being serialized in Tabelog Magazine.
FOUNDER Michitaka Ochi
He is the general producer of the Roppongi patisserie LOUANGE TOKYO. Based on the concept of creating products that provide "time" and "space," he plans and designs sweets that serve as communication tools, introducing them to the world. He is also actively involved in fusing sweets with art, shattering conventional ideas about sweets. Utilizing his strong marketing skills and unique sensibilities, he has attracted attention not only in Japan but also overseas.
Special Thanks <& OIMO TOKYO has created an original drink to go with their sweets>
Itsuki Co., Ltd. {Itsuki Coffee}
A specialty coffee shop born and raised in Miyajima.
Itsuki Coffee roasts its own specialty coffee in-house on Miyajima, an island that is a tourist attraction and World Heritage Site in Hiroshima. They offer a one-stop service from sourcing the coffee beans to roasting them, and deliver freshly roasted beans nationwide. A special cup of coffee will brighten up any moment in your everyday life. Please try this unique way of enjoying coffee. 413 Miyajima-cho, Hatsukaichi City, Hiroshima Prefecture TEL: 0829-44-0611 https://itsuki-miyajima.com/ Suruga Planning and Tourism Bureau Public Interest Incorporated Foundation "Chajihen"
Changing tea changes lives.
Chajihen is a Shizuoka-based project that explores the possibilities of tea. It offers new content such as tea terraces and cha-no-ma tea rooms in spectacular tea plantations across Shizuoka, evening tea cocktails made with craft liqueurs infused with tea instead of cold brew, and GOGUMI, which combines Japanese tea with herbs and spices to create new flavors and aromas to suit your taste.
9th Floor, TOKAI Hinodecho Building, 1-2 Hinodecho, Aoi-ku, Shizuoka City, Shizuoka Prefecture
TEL: 054-251-5937
https://chajihen.com/about/
Click here for company press release details
Overview of "& OIMO TOKYO," a store specializing in aged, charcoal-grilled sweet potato sweets
We deliver sweets made with carefully selected ingredients, based on the concept of "stylish and healthy."
We will be selling "Honey Sweet Potato Basque Cheesecake" made with specially aged sweet potatoes, and "Honey Sweet Potato Taiyaki" combining sweet potato paste with Western ingredients. We will also be offering original coffee blends created to complement sweet potato sweets by Miyajima's leading cafe, Itsuki Coffee, the only cafe in Miyajima, a World Heritage Site, that roasts its own specialty coffee, as well as original flavored teas created in collaboration with Chajihen, a Shizuoka-based project that explores the possibilities of tea.
Official name: & OIMO TOKYO produced by imosho
Sales channel: E-commerce site, with plans to expand sales channels sequentially
E-commerce sales start date: October 1st, 2020 (Thursday) 00:00~
URL: https://www.and-oimo-tokyo.com
GRAND CHEF Taishi Oya
He has worked as a chef patissier at renowned restaurants such as Madame Toki, Joël Robuchon, Ukaitei, and LOUANGE TOKYO for around 20 years. He has been involved in the development of many new products and the launch of new stores. He is also using his knowledge as a vegetable sommelier to explore new possibilities for sweet potatoes.
Honey Sweet Potato Basque Cheesecake Overview
This cheesecake is made with aged sweet potatoes, which bring out the most delicious flavor of the sweet potato. Baked at a high temperature, the honey seeps out onto the outside of the cake, creating a fragrant caramel-like flavor. Enjoy the new harmony of moist, sweet sweet potato and fragrant Basque cheesecake.
▲Sweet Sweet Potato Basque Cheesecake ¥3,200 (excl. tax)Overview of {Sweet Sweet Potato Taiyaki}
A taiyaki filled with aged sweet potato paste, apple or fig compote, and cheese. The gluten-free dough, made with rice flour instead of wheat flour and grapeseed oil instead of shortening, is crispy on the outside and chewy on the inside. These unique taiyaki are made with healthy ingredients.
▲Honey Sweet Potato Taiyaki (Apple & Cream Cheese) 3 pieces ¥750 (excluding tax) / Honey Sweet Potato Taiyaki (Fig & Blue Cheese) 3 pieces 1,200 yen (excluding tax)Outline of the pre-sale event "Delicious Collection"
Even before the launch, pre-sales have been decided at "Delicious Collection," hosted by Shinjuku Takashimaya!
Shinjuku Takashimaya's annual gourmet festival! Takashimaya's official e-commerce site, "Delicious Collection," will be holding a real-life event, bringing together "the hottest flavors of the moment" from all over the country. The event will be packed with shops opening in a department store for the first time, masterpieces from popular shops that are difficult to reserve, and this time, take-out gourmet food to enjoy at home. Please take this opportunity to stop by.
Official event name: Delicious Collection
Organizer: Takashimaya Shinjuku Takashimaya Co., Ltd.
Event period: Thursday, September 17th – Tuesday, September 29th, 2020, 10:00–20:00
& OIMO TOKYO store opening period: Thursday, September 24th – Tuesday, September 29th, 2020, 10:00–20:00
Venue: Shinjuku Takashimaya 11th floor event hall (24−2 Sendagaya 5-chome, Shibuya-ku, Tokyo)
Imo Takumi Co., Ltd. Company Overview
Representatives of an editorial production company and a top patisserie establish a joint venture company
Imo Takumi Co., Ltd. is formed by Akiji Osaki, representative director of editorial production company Roaster, and LOUANGE, president of Roppongi patisserie. This shop specializes in aged sweet potatoes and was co-founded by Ochi Michitaka, executive producer of &OIMO TOKYO (Le Wanju Tokyo). The shop offers sweets that utilize Ochi's creativity, which has led to the creation of popular classic sweets, and Osaki's editorial skills, which have come from his experience as editor-in-chief of numerous fashion magazines.
& OIMO TOKYO's sweet potatoes are carefully selected Anno potatoes, purchased directly from contracted farmers in Tanegashima. Introduction to the Founder of Imosho Co., Ltd.
Representative Director Osaki Akiji
Born in Hiroshima Prefecture. An editor active in a wide range of genres, including fashion, beauty, and gourmet food. While serving as editor-in-chief of numerous fashion magazines, he is also a self-proclaimed gourmet who eats at over 600 restaurants a year. His column is currently being serialized in Tabelog Magazine.
FOUNDER Michitaka Ochi
He is the general producer of the Roppongi patisserie LOUANGE TOKYO. Based on the concept of creating products that provide "time" and "space," he plans and designs sweets that serve as communication tools, introducing them to the world. He is also actively involved in fusing sweets with art, shattering conventional ideas about sweets. Utilizing his strong marketing skills and unique sensibilities, he has attracted attention not only in Japan but also overseas.
Special Thanks <& OIMO TOKYO has created an original drink to go with their sweets>
Itsuki Co., Ltd. {Itsuki Coffee}
A specialty coffee shop born and raised in Miyajima.
Itsuki Coffee roasts its own specialty coffee in-house on Miyajima, an island that is a tourist attraction and World Heritage Site in Hiroshima. They offer a one-stop service from sourcing the coffee beans to roasting them, and deliver freshly roasted beans nationwide. A special cup of coffee will brighten up any moment in your everyday life. Please try this unique way of enjoying coffee. 413 Miyajima-cho, Hatsukaichi City, Hiroshima Prefecture TEL: 0829-44-0611 https://itsuki-miyajima.com/ Suruga Planning and Tourism Bureau Public Interest Incorporated Foundation "Chajihen"
Changing tea changes lives.
Chajihen is a Shizuoka-based project that explores the possibilities of tea. It offers new content such as tea terraces and cha-no-ma tea rooms in spectacular tea plantations across Shizuoka, evening tea cocktails made with craft liqueurs infused with tea instead of cold brew, and GOGUMI, which combines Japanese tea with herbs and spices to create new flavors and aromas to suit your taste.
9th Floor, TOKAI Hinodecho Building, 1-2 Hinodecho, Aoi-ku, Shizuoka City, Shizuoka Prefecture
TEL: 054-251-5937
https://chajihen.com/about/
Click here for company press release details
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