The charm of these sweets is their use of Japanese ingredients. Choose souvenir sweets at Isetan Shinjuku

Mar 26, 2025
Isetan Shinjuku has a wide selection of memorable gifts. Among them, we have carefully selected "sweets for gifts" that combine Japanese tradition with modern techniques. These sweets, with their beautiful appearance and appealing flavors made with Japanese ingredients, are perfect as gifts for loved ones. Here are four sweets recommended by Isetan Shinjuku.


Natural ingredients and traditional flavors from a long-established Japanese confectionery shop founded 153 years ago

Taneya Taneya Namaku Dorayaki 432 yen
Founded in 1872, Taneya is a long-established Japanese confectionery shop in Omi that offers a variety of Japanese sweets for each season. Taneya's greatest specialty is its carefully crafted red bean paste made from azuki beans grown on contract farms in Hokkaido's Tokachi region, known as Tokachi's "red diamond." "Taneya Namaku Dorayaki" is a softly baked dorayaki dough filled with fresh, subtly sweet bean paste, mochi rice cakes made with domestic ingredients, and plenty of fresh cream. Each dorayaki is individually prepared right in front of the customer, and is exclusive to the Isetan Shinjuku store.



A star shrimp assortment showcasing the artisan's skill!

〈Katsushindo〉 Shrimp Feast 3,780 yen
Katsushindo is a shrimp confectionery shop founded in 1866 with its main store in Nagoya, Aichi Prefecture. Among the assortment of signature products, the "Kuruma Shrimp Rice Crackers" stands out in particular. It was born from the idea of making a snack that lets you eat the whole shrimp! After much trial and error, live prawns are air-shipped, and our craftsmen immediately butcher and grill them. Even as times change, the "Uzumaki" is still made using traditional methods, taking two weeks to complete, with no expense spared on the time and effort. Be sure to pick up this assortment from Katsura Shindo and enjoy this special shrimp sweet treat.



Fukusaya's Nagasaki Castella Cakes Deliver an Authentic Taste Made with Tradition and Heart

〈Fukusaya〉Fukusaya Cube ¥324
Founded in 1624 (the first year of the Kan'ei era), Fukusaya has passed down the Nagasaki Castella recipe for generations, preserving that tradition to this day. Born in Nagasaki, Castella was born at the crossroads of Eastern and Western cultures, but Fukusaya adds its own ingenuity and ingenuity to the ancient handmade method, preserving its flavor through the ages. The coarse sugar remaining at the bottom, a distinctive feature of Nagasaki Castella, is the sugar worn away during the churning process. Please enjoy the taste that can only be achieved by hand, made by such skilled artisans.



Special Langue de Chat with a Dogwood Motif from Yoku Moku

〈Yoku Moku〉Fleur Fleur 1,944 yen
Yoku Moku is presenting a special assortment of its famous Langue de Chat sweets with a dogwood motif. With a gorgeous design that resembles a blooming flower, these carefully hand-baked sweets have a crispy texture with a fragrant baked aroma. This product is packed in a blue tin with colorful flower petals gently fluttering about, exuding cuteness and the warmth of a handmade item. Available exclusively at Isetan Shinjuku and Nihonbashi Mitsukoshi Main Store, it's perfect for special occasions.



Inquiries:
Isetan Shinjuku
Tel: 03-3352-1111
mistore.jp/store/shinjuku.html


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