Ueni Trading Co., Ltd., the exclusive distributor in Japan for the German watch brand DUFA, will release a new series embodying Bauhaus motifs on September 19th. Based on the 2019 hit Bauhaus 100th Anniversary model, this updated version of the popular Van der Rohe Barcelona Chronograph marks the first in the series, released in navy blue.
【Elements Series】
The Elements Series is a new series paying homage to the prestigious Bauhaus, a historic German design educational institution. A retrospective exhibition began in Tokyo in July 2020, drawing renewed attention to the Bauhaus as it celebrates its 100th anniversary.
Based on the "van der Rohe Barcelona Chronograph"]
The "van der Rohe Barcelona Chronograph" is a chronograph wristwatch that pays homage to Mies van der Rohe, a representative architect of modernism, and the Barcelona Pavilion he built.
[Latest Model: "Elements Series Van der Rohe Barcelona Chronograph"]
The "Elements Series Van der Rohe Barcelona Chronograph" is the first in a new series paying homage to the Bauhaus and Mies van der Rohe. It features a gorgeous design incorporating the three primary colors advocated by the Bauhaus: yellow, blue, and red. The understated design, with features such as the gently recessed subdials, expresses the "space of tranquility" that is the concept behind the famous building that inspired it. The understated yet eye-catching design and subdued navy color add a touch of elegance to your wrist.
[Product Features of the Elements Series Van der Rohe Barcelona Chronograph]
1. The iconic three primary colors "yellow, blue, and red" advocated by the Bauhaus
The sub-dial hands and strap stitching are designed in accordance with the concept of the three primary colors advocated by the Bauhaus. The yellow coloring on the back and sides of the strap is also attractive.
2. The basic design: the geometric pattern of ▲●■ creates a sense of presence
The basic shapes of ▲●■ (triangle, circle, square) are used to design the axis of the in-dial hands. This creates an elegant presence that is full of originality.
3. The beauty of the Barcelona Pavilion is expressed through the gently concave contours of the subdial
The gently concave contours of the subdial express the "space of tranquility" expressed by the Barcelona Pavilion, a masterpiece of architecture designed by architect Ludwig Mies van der Rohe.
【Sales details for the Elements Series Van der Rohe Barcelona Chronograph】
■Product name: Elements Series Van der Rohe Barcelona Chronograph
■Model number: DF-9021-0D
■Price: 45,000 yen + tax
■Sales locations: Department stores, watch retailers, select shops, DUFA official online store
/> ■Released by: Ueni Trading Co., Ltd.
■Official website: https://deutsche-uhrenfabrik.jp/
【Motifs of the Van der Rohe Barcelona Chronograph】
1. Bauhaus (1919-1933)
Founded in Germany in 1919, Bauhaus was a comprehensive art and architecture school that also taught crafts, photography, and design. It can also refer to the rationalist and functionalist art that descended from it. It is regarded as a design institute that created the aesthetic foundations for some of history's most important designers and continues to influence design and works around the world. Excellent designs were mass-produced, and its techniques and ideas are still passed down to many designers and architects today.
2. Barcelona Pavilion
This facility was designed by modernist architect Mies van der Rohe for the 1929 Expo. It is known as one of the masterpieces of modernist architecture. It was restored in 1986 and now serves as a memorial to Mies. It has now become one of Barcelona's most popular tourist attractions.
3. Mies van der Rohe (March 27, 1886 - August 17, 1969)
A German architect who represents 20th century modernist architecture. One of the four great masters of modern architecture. Known for his slogans "Less is more" and "God is in the detail," he was an architect who contributed to the establishment of the concept of modernist architecture. He served as the third principal of the Bauhaus.
About DUFA
Founded in 1864 as a manufacturer of music boxes and clock movements, DUFA rose to prominence in the German watch market in the 1920s. Later, DUFA inherited the legacy of the Bauhaus design school, which originated in Weimar, Thuringia, a city known as the "holiday state" for its tranquil streets, and developed a collection of simple, streamlined watches. The collection's watches, which pursue functional beauty, are beloved for their pride in pinnacle precision manufacturing and the simplicity and robustness of German timepieces. The brand name comes from Deutsche Uhrenfabric (meaning: German watch factory).
Brand Features
1. A watch brand that represents the history of German watches
In the German table clock and wall clock industry of the 1920s, DUFA made a name for itself as a top brand. Even now, after moving on to watches, it continues to fascinate fans.
2. Simple and uncluttered Bauhaus design
The design is based on the theme of the masters of the prestigious German design school Bauhaus, who advocated the "elimination of all waste."
3. MADE IN GERMANY
Maintaining the high quality requirements of German-made products, the price range is centered around 30,000 to 50,000 yen. German-made watches are often high-priced brands, and their appeal lies in their cost-effectiveness, with little competition in the domestic market.
Click here for company press release details
【Elements Series】
The Elements Series is a new series paying homage to the prestigious Bauhaus, a historic German design educational institution. A retrospective exhibition began in Tokyo in July 2020, drawing renewed attention to the Bauhaus as it celebrates its 100th anniversary.
Based on the "van der Rohe Barcelona Chronograph"]
The "van der Rohe Barcelona Chronograph" is a chronograph wristwatch that pays homage to Mies van der Rohe, a representative architect of modernism, and the Barcelona Pavilion he built.
[Latest Model: "Elements Series Van der Rohe Barcelona Chronograph"]
The "Elements Series Van der Rohe Barcelona Chronograph" is the first in a new series paying homage to the Bauhaus and Mies van der Rohe. It features a gorgeous design incorporating the three primary colors advocated by the Bauhaus: yellow, blue, and red. The understated design, with features such as the gently recessed subdials, expresses the "space of tranquility" that is the concept behind the famous building that inspired it. The understated yet eye-catching design and subdued navy color add a touch of elegance to your wrist.
[Product Features of the Elements Series Van der Rohe Barcelona Chronograph]
1. The iconic three primary colors "yellow, blue, and red" advocated by the Bauhaus
The sub-dial hands and strap stitching are designed in accordance with the concept of the three primary colors advocated by the Bauhaus. The yellow coloring on the back and sides of the strap is also attractive.
2. The basic design: the geometric pattern of ▲●■ creates a sense of presence
The basic shapes of ▲●■ (triangle, circle, square) are used to design the axis of the in-dial hands. This creates an elegant presence that is full of originality.
3. The beauty of the Barcelona Pavilion is expressed through the gently concave contours of the subdial
The gently concave contours of the subdial express the "space of tranquility" expressed by the Barcelona Pavilion, a masterpiece of architecture designed by architect Ludwig Mies van der Rohe.
【Sales details for the Elements Series Van der Rohe Barcelona Chronograph】
■Product name: Elements Series Van der Rohe Barcelona Chronograph
■Model number: DF-9021-0D
■Price: 45,000 yen + tax
■Sales locations: Department stores, watch retailers, select shops, DUFA official online store
/> ■Released by: Ueni Trading Co., Ltd.
■Official website: https://deutsche-uhrenfabrik.jp/
【Motifs of the Van der Rohe Barcelona Chronograph】
1. Bauhaus (1919-1933)
Founded in Germany in 1919, Bauhaus was a comprehensive art and architecture school that also taught crafts, photography, and design. It can also refer to the rationalist and functionalist art that descended from it. It is regarded as a design institute that created the aesthetic foundations for some of history's most important designers and continues to influence design and works around the world. Excellent designs were mass-produced, and its techniques and ideas are still passed down to many designers and architects today.
2. Barcelona Pavilion
This facility was designed by modernist architect Mies van der Rohe for the 1929 Expo. It is known as one of the masterpieces of modernist architecture. It was restored in 1986 and now serves as a memorial to Mies. It has now become one of Barcelona's most popular tourist attractions.
3. Mies van der Rohe (March 27, 1886 - August 17, 1969)
A German architect who represents 20th century modernist architecture. One of the four great masters of modern architecture. Known for his slogans "Less is more" and "God is in the detail," he was an architect who contributed to the establishment of the concept of modernist architecture. He served as the third principal of the Bauhaus.
About DUFA
Founded in 1864 as a manufacturer of music boxes and clock movements, DUFA rose to prominence in the German watch market in the 1920s. Later, DUFA inherited the legacy of the Bauhaus design school, which originated in Weimar, Thuringia, a city known as the "holiday state" for its tranquil streets, and developed a collection of simple, streamlined watches. The collection's watches, which pursue functional beauty, are beloved for their pride in pinnacle precision manufacturing and the simplicity and robustness of German timepieces. The brand name comes from Deutsche Uhrenfabric (meaning: German watch factory).
Brand Features
1. A watch brand that represents the history of German watches
In the German table clock and wall clock industry of the 1920s, DUFA made a name for itself as a top brand. Even now, after moving on to watches, it continues to fascinate fans.
2. Simple and uncluttered Bauhaus design
The design is based on the theme of the masters of the prestigious German design school Bauhaus, who advocated the "elimination of all waste."
3. MADE IN GERMANY
Maintaining the high quality requirements of German-made products, the price range is centered around 30,000 to 50,000 yen. German-made watches are often high-priced brands, and their appeal lies in their cost-effectiveness, with little competition in the domestic market.
Click here for company press release details
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