HARE, a brand operated by Adastria Co., Ltd., whose mission is "Play fashion!", will release a limited-edition collection in collaboration with ASICS SportStyle, a global sports brand from Japan, on September 11th. The lineup includes six items, including sneakers and outerwear, featuring graphics by calligrapher Shido Akama. Pre-orders will begin on September 4th at the official online store, .st.
HARE, which offers a sharp style based on Tokyo street style with a touch of fashion and art, is releasing a limited-edition collection in collaboration with ASICS, a global sports brand from Japan.
This collection was created with the aim of sharing Japanese technology and traditions with a new era around the world. The collection features items that express a modern, dynamic Japanese fashion style, created with calligraphy artist Akama Shido's modern and dynamic graphics.
These special items will be available at HARE stores nationwide and the official online store, .st, from September 11th (five apparel styles), followed by sneakers from October. The sneakers will also be available at select ASICS Japan stores. Pre-orders for all items will begin on September 4th at the official online store, .st.
■Limited collection item overview
Release date: Friday, September 11, 2020 *Sneakers will be released in October
Sales locations: HARE stores nationwide, official online store .st (dot-st)
Special website https://www.dot-st.com/cp/hare/asics/
■Product details
Product name: Coat
Color: Black, Gala
Price: 27,500 yen (tax included)
Product name: Turtleneck sweatshirt
Color: Black, white
Price: 11,000 yen (tax included)
Product name: Long-sleeved shirt
Color: Black, white, gala
Price: 11,000 yen (tax included)
Product name: [Set-up] Jacket
Color: Black
Price: 22,000 yen (tax included)
Product name: [Set-up] Slacks
Color: Black
Price: 16,500 yen (tax included)
Product name: GEL-1090
Color: Black
Price: 15,400 yen (tax included)
■ASICS About SportStyle
This is the ASICS brand category that brings sports technology to lifestyle. Our vision is to enable everyone to experience an active daily life. While inheriting past innovations, we combine world-class sports technology with rich style to make sports more accessible. Our new challenge begins.
■About Calligrapher Akama Shido
He studied calligraphy from a young age and has been active as a calligrapher since 2003. His unique style, which combines calligraphy techniques with modern design, has been highly acclaimed both in Japan and overseas, and he has worked on a wide range of media, from collaborative product releases with major clients, mainly in the fashion and entertainment industries, to advertising, flyers, catalogs, logo design, and books. He is originally from Tokyo.
■About HARE
A brand that proposes a casual, simple, and sharp style based on Tokyo street style, adding elements of fashion and art. Aimed at men and women in their 20s and 30s, the company operates 30 stores nationwide.
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Fukuda Michio) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 30 brands across the group, including "GLOBAL WORK," "NICO AND," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
HARE, which offers a sharp style based on Tokyo street style with a touch of fashion and art, is releasing a limited-edition collection in collaboration with ASICS, a global sports brand from Japan.
This collection was created with the aim of sharing Japanese technology and traditions with a new era around the world. The collection features items that express a modern, dynamic Japanese fashion style, created with calligraphy artist Akama Shido's modern and dynamic graphics.
These special items will be available at HARE stores nationwide and the official online store, .st, from September 11th (five apparel styles), followed by sneakers from October. The sneakers will also be available at select ASICS Japan stores. Pre-orders for all items will begin on September 4th at the official online store, .st.
■Limited collection item overview
Release date: Friday, September 11, 2020 *Sneakers will be released in October
Sales locations: HARE stores nationwide, official online store .st (dot-st)
Special website https://www.dot-st.com/cp/hare/asics/
■Product details
Product name: Coat
Color: Black, Gala
Price: 27,500 yen (tax included)
Product name: Turtleneck sweatshirt
Color: Black, white
Price: 11,000 yen (tax included)
Product name: Long-sleeved shirt
Color: Black, white, gala
Price: 11,000 yen (tax included)
Product name: [Set-up] Jacket
Color: Black
Price: 22,000 yen (tax included)
Product name: [Set-up] Slacks
Color: Black
Price: 16,500 yen (tax included)
Product name: GEL-1090
Color: Black
Price: 15,400 yen (tax included)
■ASICS About SportStyle
This is the ASICS brand category that brings sports technology to lifestyle. Our vision is to enable everyone to experience an active daily life. While inheriting past innovations, we combine world-class sports technology with rich style to make sports more accessible. Our new challenge begins.
■About Calligrapher Akama Shido
He studied calligraphy from a young age and has been active as a calligrapher since 2003. His unique style, which combines calligraphy techniques with modern design, has been highly acclaimed both in Japan and overseas, and he has worked on a wide range of media, from collaborative product releases with major clients, mainly in the fashion and entertainment industries, to advertising, flyers, catalogs, logo design, and books. He is originally from Tokyo.
■About HARE
A brand that proposes a casual, simple, and sharp style based on Tokyo street style, adding elements of fashion and art. Aimed at men and women in their 20s and 30s, the company operates 30 stores nationwide.
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Fukuda Michio) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 30 brands across the group, including "GLOBAL WORK," "NICO AND," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
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