"Motomu's Curry Bread," a private brand of branding company &Force Inc. that specializes in freshly baked curry bread made with A5-rank domestic Kuroge Wagyu beef, will be participating in the "ISETAN Curry Festival 2020" at Isetan Shinjuku for seven days only, from August 19th to August 25th.
The "ISETAN Curry Festival 2020" at Isetan Shinjuku, which has been decided to participate in, is a curry festival that brings together 11 carefully selected popular curry brands from all over Japan. The product to be sold by "Motomu's Curry Bread" is a "Set of 4 Motomu Curry Breads." Due to the current stay-at-home order trend, an increasing number of customers are ordering frozen curry from across the country. At the ISETAN Curry Festival 2020, we will be offering a limited number of freshly baked "Motomu's Curry Breads" to allow Tokyo residents to experience the freshly baked curry bread served in Okinawa, rather than the frozen version. During the ISETAN Curry Festival 2020, the bread will also be available on Isetan's online store, the Mitsukoshi Isetan Online Store. Motomu's Curry Bread, which sells out approximately 2,000 loaves a day, was created with the desire to allow more people to enjoy the popular beef tendon curry from Tsukiji Yakiniku Motomu, an authentic yakiniku restaurant. It features a generous amount of A5-rank domestic Japanese Black Beef, wrapped in a light and crispy bun. "Motomu's Curry Bread" will also be available at "MOTOMU'S BY KAPPA," which will be located inside "JINGUMAE COMICHI," a food-focused commercial facility that will open on Friday, September 11th in Harajuku, the birthplace of the trend.
Don't miss this opportunity to try "Motomu's Curry Bread," a new Okinawan specialty.
Overview of "ISETAN Curry Fest 2020"
[Name] "ISETAN Curry Fest 2020"
[Date] Wednesday 19th August – Tuesday 25th August (7 days in total)
[Opening hours] 10:00-20:00
[Sales area] Food Collection, B1F, Main Building, Isetan Shinjuku Store
[Website] https://www.isetan.mistore.jp/shinjuku/shops/foods/foodcollection/shopnews_list/shopnews04.html
Products for sale
[Product name] Set of 4 Motomu's Curry Bread
*Two types of "Motomu's Curry Bread" will be sold in limited quantities every day: "freshly baked" "Motomu's Curry Bread" and "frozen" "Motomu's Curry Bread".
[Price] 1,800 yen (excluding tax)
What is Motomu's Curry Bread?
"Motomu's Curry Bread" was born from the pursuit of the deliciousness of domestically raised Kuroge Wagyu beef, and the desire to deliver a curry bread that many people would enjoy. This curry bread is made with the desire to allow more people to enjoy the popular beef tendon curry menu item of Tsukiji Yakiniku Motomu, an authentic yakiniku restaurant located in Tsukiji, known as the kitchen of Tokyo's food culture. It is a carefully crafted masterpiece, with carefully selected "A5 rank domestic Kuroge Wagyu beef" lavishly packed into a light and crispy bread. Enjoy the luxurious flavor of Japanese Black Beef, the fragrant spices of our special curry, and the sweetness of the tendon meat that you will feel with every bite.
Three Special Features of Motomu's Curry Bread
1. Luxuriously Stuffed with "A5 Rank Domestic Japanese Black Beef"
Luxuriously stuffed with A5 rank domestic Japanese Black Beef. You can enjoy the delicious flavor of the meat with every bite.
2. A fragrant special curry packed with the delicious flavor of domestically raised Kuroge Wagyu beef
Domestically raised Kuroge Wagyu beef tendons are simmered until tender, allowing you to savour the luxurious melt-in-your-mouth taste of this fragrant special curry packed with the sweetness and delicious flavor of the meat.
3. Bread made using an original method with a focus on a light and crispy texture and an easy-to-eat shape
To ensure you can enjoy this curry bread to the very last bite, we have paid particular attention to its easy-to-eat elongated shape and the balance between the filling and the bread, resulting in a light and crispy texture. :
Store details, brand management company, and company overview
●Location: Isetan Mitsukoshi Isetan Shinjuku store
[Company name] Isetan Mitsukoshi Ltd.
[Address] 1-14-1 Shinjuku 3-chome, Shinjuku-ku, Tokyo
[Event area] Isetan Shinjuku store, Main building, B1F Food Collection
●New store details: MOTOMU'S BY KAPPA
[Name] MOTOMU'S BY KAPPA
[Address] 1-23-26 Jingumae, Shibuya-ku, Tokyo
[Opening hours] 11:00-23:30 (L.O. 22:30)
[Telephone number] 03-6434-7667
[Scheduled opening date] Friday, September 11, 2020
●Store details: Motomu's Curry Bread Okinawa, Senaga Island Umikaji Terrace Store
[Name] Motomu's Curry Bread Umikaji Terrace Store
[Address] 13 Senaga Island Umikaji Terrace, 174-6 Senaga, Tomigusuku City, Okinawa Prefecture
[Opening hours] 10:00-22:00 (last orders 21:30) *The store will close once sold out.
[Phone Number] 098-851-8510
[Official Online Shop] https://motomus-currybread.stores.jp/
Click here for company press release details
The "ISETAN Curry Festival 2020" at Isetan Shinjuku, which has been decided to participate in, is a curry festival that brings together 11 carefully selected popular curry brands from all over Japan. The product to be sold by "Motomu's Curry Bread" is a "Set of 4 Motomu Curry Breads." Due to the current stay-at-home order trend, an increasing number of customers are ordering frozen curry from across the country. At the ISETAN Curry Festival 2020, we will be offering a limited number of freshly baked "Motomu's Curry Breads" to allow Tokyo residents to experience the freshly baked curry bread served in Okinawa, rather than the frozen version. During the ISETAN Curry Festival 2020, the bread will also be available on Isetan's online store, the Mitsukoshi Isetan Online Store. Motomu's Curry Bread, which sells out approximately 2,000 loaves a day, was created with the desire to allow more people to enjoy the popular beef tendon curry from Tsukiji Yakiniku Motomu, an authentic yakiniku restaurant. It features a generous amount of A5-rank domestic Japanese Black Beef, wrapped in a light and crispy bun. "Motomu's Curry Bread" will also be available at "MOTOMU'S BY KAPPA," which will be located inside "JINGUMAE COMICHI," a food-focused commercial facility that will open on Friday, September 11th in Harajuku, the birthplace of the trend.
Don't miss this opportunity to try "Motomu's Curry Bread," a new Okinawan specialty.
Overview of "ISETAN Curry Fest 2020"
[Name] "ISETAN Curry Fest 2020"
[Date] Wednesday 19th August – Tuesday 25th August (7 days in total)
[Opening hours] 10:00-20:00
[Sales area] Food Collection, B1F, Main Building, Isetan Shinjuku Store
[Website] https://www.isetan.mistore.jp/shinjuku/shops/foods/foodcollection/shopnews_list/shopnews04.html
Products for sale
[Product name] Set of 4 Motomu's Curry Bread
*Two types of "Motomu's Curry Bread" will be sold in limited quantities every day: "freshly baked" "Motomu's Curry Bread" and "frozen" "Motomu's Curry Bread".
[Price] 1,800 yen (excluding tax)
What is Motomu's Curry Bread?
"Motomu's Curry Bread" was born from the pursuit of the deliciousness of domestically raised Kuroge Wagyu beef, and the desire to deliver a curry bread that many people would enjoy. This curry bread is made with the desire to allow more people to enjoy the popular beef tendon curry menu item of Tsukiji Yakiniku Motomu, an authentic yakiniku restaurant located in Tsukiji, known as the kitchen of Tokyo's food culture. It is a carefully crafted masterpiece, with carefully selected "A5 rank domestic Kuroge Wagyu beef" lavishly packed into a light and crispy bread. Enjoy the luxurious flavor of Japanese Black Beef, the fragrant spices of our special curry, and the sweetness of the tendon meat that you will feel with every bite.
Three Special Features of Motomu's Curry Bread
1. Luxuriously Stuffed with "A5 Rank Domestic Japanese Black Beef"
Luxuriously stuffed with A5 rank domestic Japanese Black Beef. You can enjoy the delicious flavor of the meat with every bite.
2. A fragrant special curry packed with the delicious flavor of domestically raised Kuroge Wagyu beef
Domestically raised Kuroge Wagyu beef tendons are simmered until tender, allowing you to savour the luxurious melt-in-your-mouth taste of this fragrant special curry packed with the sweetness and delicious flavor of the meat.
3. Bread made using an original method with a focus on a light and crispy texture and an easy-to-eat shape
To ensure you can enjoy this curry bread to the very last bite, we have paid particular attention to its easy-to-eat elongated shape and the balance between the filling and the bread, resulting in a light and crispy texture. :
Store details, brand management company, and company overview
●Location: Isetan Mitsukoshi Isetan Shinjuku store
[Company name] Isetan Mitsukoshi Ltd.
[Address] 1-14-1 Shinjuku 3-chome, Shinjuku-ku, Tokyo
[Event area] Isetan Shinjuku store, Main building, B1F Food Collection
●New store details: MOTOMU'S BY KAPPA
[Name] MOTOMU'S BY KAPPA
[Address] 1-23-26 Jingumae, Shibuya-ku, Tokyo
[Opening hours] 11:00-23:30 (L.O. 22:30)
[Telephone number] 03-6434-7667
[Scheduled opening date] Friday, September 11, 2020
●Store details: Motomu's Curry Bread Okinawa, Senaga Island Umikaji Terrace Store
[Name] Motomu's Curry Bread Umikaji Terrace Store
[Address] 13 Senaga Island Umikaji Terrace, 174-6 Senaga, Tomigusuku City, Okinawa Prefecture
[Opening hours] 10:00-22:00 (last orders 21:30) *The store will close once sold out.
[Phone Number] 098-851-8510
[Official Online Shop] https://motomus-currybread.stores.jp/
Click here for company press release details
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