CANOBLE, a brand developed by National Department Store Co., Ltd. that proposes new ways to enjoy butter, will be selling a limited number of "CANOBLE THE BUTTER SAND," a butter sandwich for "butter fundamentalists" that incorporates all the techniques of "scorching, melting, and mixing" at a pop-up store in Isetan Shinjuku from August 1st. It will also be available at the Tokyo factory direct sales store from August 8th. Reservations will begin on the EC site from July 27th [Online store] https://depa.stores.jp/
A serious butter sandwich made by a butter specialist store, packed with butter techniques such as "burning, melting and mixing"
"CANOBLE THE BUTTER SAND" is a butter sandwich that allows you to enjoy butter, pursuing the flavor potential of butter to the utmost.
Within the simple structure of butter cream sandwiched between sable cookies, multiple layers of butter and sugar are intricately combined, allowing you to enjoy the refined flavor of Canoble's proud butter.
We analyzed the aromatic components of butter and reconstructed the ideal butter by combining multiple processing methods such as "scorching, melting and mixing." It expresses the "butter" that many people imagine from various angles.
Astonishingly simple, yet incredibly complex in flavor
The sables sandwiching the buttercream have a crispy and moist texture, and thanks to a unique manufacturing method that envelops the moisture from the flour and eggs in a layer of butter, it recreates the feeling of butter oozing out the moment you bite into it.
The butter cream sandwiched between the sables is made using a unique method developed for making no-bake butter cake, in which ingredients are assembled after being baked, scorched, and melted, elevating butter from an ingredient to edible butter.
The butter cream uses three types of butter: burnt butter, fresh butter, and cultured butter, and by adding burnt sugar and beet sugar, the milkiness of the fresh butter is greatly concentrated, and by kneading in Guérande salt, the rich sweetness of the sable is cut down while the aroma of butter stands out.
Although it is called a butter sandwich, it is a butter sandwich that gives you the feeling of stuffing your mouth with real butter.
The Layers of Flavor of The Butter Sandwich
Sable: Burnt butter (strong and fragrant)
Sable: Burnt sugar (lightly bitter)
Sable: Fresh butter (lightly milky)
Cream: Burnt butter (like a financier)
Cream: Fresh butter (sweet and milky)
Cream: Burnt sugar (refreshingly bitter)
Cream: Beet sugar (rich and fragrant)
Cream: Salt de Guérande (salty and minerally)
Special first-time packaging service to commemorate the release of butter sandwiches
To commemorate the release of the first Canoble brand butter sandwiches, the first 1,000 boxes will be randomly selected to come with special packaging. We plan to continue increasing the number of packaging designs and expanding the lineup to allow for selection for gifts, etc.
*Once the initial service has reached a certain number, it will be available as a paid option.
Product Details
Product Name: "CANOBLE THE BUTTER SAND"
Contents: 6 pieces
Price: 2,700 yen (tax included)
Allergens: Wheat, egg, milk, soy
Box size: 138×68×40 (mm)
Best before: 10 days when unopened
Distribution method: Store frozen (below -15°C) for e-commerce
*Please consume as soon as possible after opening
Sales Locations
Isetan Shinjuku Store B1 Trend Bakery (August 1st to 4th)
National Department Store Tokyo (from August 8th)
Tokyo Factory Direct Sales Store
Address: 2−6−11 Yakumo, Meguro-ku, Tokyo
Business days: Friday, Saturday, and Sunday every week
Business hours: 12:00-15:00
Click here for company press release details
A serious butter sandwich made by a butter specialist store, packed with butter techniques such as "burning, melting and mixing"
"CANOBLE THE BUTTER SAND" is a butter sandwich that allows you to enjoy butter, pursuing the flavor potential of butter to the utmost.
Within the simple structure of butter cream sandwiched between sable cookies, multiple layers of butter and sugar are intricately combined, allowing you to enjoy the refined flavor of Canoble's proud butter.
We analyzed the aromatic components of butter and reconstructed the ideal butter by combining multiple processing methods such as "scorching, melting and mixing." It expresses the "butter" that many people imagine from various angles.
Astonishingly simple, yet incredibly complex in flavor
The sables sandwiching the buttercream have a crispy and moist texture, and thanks to a unique manufacturing method that envelops the moisture from the flour and eggs in a layer of butter, it recreates the feeling of butter oozing out the moment you bite into it.
The butter cream sandwiched between the sables is made using a unique method developed for making no-bake butter cake, in which ingredients are assembled after being baked, scorched, and melted, elevating butter from an ingredient to edible butter.
The butter cream uses three types of butter: burnt butter, fresh butter, and cultured butter, and by adding burnt sugar and beet sugar, the milkiness of the fresh butter is greatly concentrated, and by kneading in Guérande salt, the rich sweetness of the sable is cut down while the aroma of butter stands out.
Although it is called a butter sandwich, it is a butter sandwich that gives you the feeling of stuffing your mouth with real butter.
The Layers of Flavor of The Butter Sandwich
Sable: Burnt butter (strong and fragrant)
Sable: Burnt sugar (lightly bitter)
Sable: Fresh butter (lightly milky)
Cream: Burnt butter (like a financier)
Cream: Fresh butter (sweet and milky)
Cream: Burnt sugar (refreshingly bitter)
Cream: Beet sugar (rich and fragrant)
Cream: Salt de Guérande (salty and minerally)
Special first-time packaging service to commemorate the release of butter sandwiches
To commemorate the release of the first Canoble brand butter sandwiches, the first 1,000 boxes will be randomly selected to come with special packaging. We plan to continue increasing the number of packaging designs and expanding the lineup to allow for selection for gifts, etc.
*Once the initial service has reached a certain number, it will be available as a paid option.
Product Details
Product Name: "CANOBLE THE BUTTER SAND"
Contents: 6 pieces
Price: 2,700 yen (tax included)
Allergens: Wheat, egg, milk, soy
Box size: 138×68×40 (mm)
Best before: 10 days when unopened
Distribution method: Store frozen (below -15°C) for e-commerce
*Please consume as soon as possible after opening
Sales Locations
Isetan Shinjuku Store B1 Trend Bakery (August 1st to 4th)
National Department Store Tokyo (from August 8th)
Tokyo Factory Direct Sales Store
Address: 2−6−11 Yakumo, Meguro-ku, Tokyo
Business days: Friday, Saturday, and Sunday every week
Business hours: 12:00-15:00
Click here for company press release details
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